09.10.19
“The number one cosmetic brand in the world,” Maybelline New York, has announced that French-Chinese fashion model Estelle Chen has signed on to be its newest face. Chen joins a roster of prominent spokeswomen including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul and Christy Turlington.
Chen makes her global debut with the brand in Maybelline's New York Fashion Week 10th anniversary campaign, created by agency Beauty at Gotham. She is featured alongside Adriana Lima, Gigi Hadid and Herieth Paul.
"We're so thrilled to have Estelle join the Maybelline New York family," says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."
Born and raised in Paris, France, Chen grew up in a multi-cultural environment embracing French and Chinese cultures as her own. She's currently splitting her time between New York, Paris, and Beijing, where she's eagerly pursuing her dreams and the multitude of opportunities available to her.
"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future," shares Chen, the brand's youngest spokesmodel. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed."
Chen has walked the runway for a multitude of top-tier designers.
Chen makes her global debut with the brand in Maybelline's New York Fashion Week 10th anniversary campaign, created by agency Beauty at Gotham. She is featured alongside Adriana Lima, Gigi Hadid and Herieth Paul.
"We're so thrilled to have Estelle join the Maybelline New York family," says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."
Born and raised in Paris, France, Chen grew up in a multi-cultural environment embracing French and Chinese cultures as her own. She's currently splitting her time between New York, Paris, and Beijing, where she's eagerly pursuing her dreams and the multitude of opportunities available to her.
"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future," shares Chen, the brand's youngest spokesmodel. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed."
Chen has walked the runway for a multitude of top-tier designers.
