Within, visitors can experience the beauty of nature in a lush, tranquil, multi-level retreat—the Shiseido Forest Valley— thanks to a partnership between Shiseido Travel Retail, the airport and teamLab (a Tokyo-based interdisciplinary art collective) who have created “an out-of-this-world immersive art installation that engages the senses through sound, scent, sight, and touch.”
The experience features the S E N S E art installation, found at the Shiseido Forest Valley's West Trail, one of numerous paths that can be hiked in the multi-level gardens. It was inaugurated by Shiseido's president and CEO, Masahiko Uotani, at an exclusive launch event that invited guests to ignite their senses.
According to Shiseido, “The S E N S E art installation is a collaboration between Shiseido and teamLab, a Tokyo-based interdisciplinary art collective. A dynamic harmony of logic and feeling, the material and spiritual, S E N S E is the result of diverse minds coming together, uniting scientists, researchers, composers and artists to create an experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony. Ultimately, the S E N S E experience allows travelers from around the world to reignite their senses and connect with their inner selves to rediscover meaningful beauty.”
Striking at any hour, as night falls, teamLab’s creation “magically illuminates the trees at the art installation. Each tree's light is autonomous, shining brightly and fading as if it is breathing, accentuating the mystique of nature. The installation transforms as visitors delve further into the forest's depths, honing their sense of sight as the lights dance and flicker.”
"We know that consumers are now looking for stories and brands that can represent their mission in a manner that resonates with their individual narratives. Innovating for the traveler is one of the core focus areas for Shiseido Travel Retail, and the S E N S E art installation at Shiseido Forest Valley reflects that—establishing a deeper connection between our brand and consumers by enabling them to live our story through their own experience. Together with our partners, Jewel Changi Airport and teamLab, we are excited to unveil this immersive experience to take our consumers and travelers from around the world beyond the realms of traditional retail," said Philippe Lesné, president and CEO of Shiseido Travel Retail.
In addition to sight, the Valley also appeals to visitors’ senses of sound, smell and touch, through original music and scents—and more.
The airport and the Valley are meant to draw both visitors and locals. Estimates are that between 40 to 50 million people will visit during the first year, with more than half expected to be local residents.
PHOTO: Shiseido Forest Valley, (Courtesy of Shiseido)