Peach & Lily is expanding distribution at Ulta stores -- and rolling out to all locations, nationwide.
The chain-wide expansion will fulfill the growing consumer demand, the brand says.
Penny Coy, vice president of merchandising for Prestige Skincare and Fragrance at Ulta Beauty, says, "We are thrilled to have launched Peach & Lily at Ulta Beauty as they are right on trend with clean, clinical, cruelty-free and innovative formulas."
Coy continues, "We've seen the brand really resonating with guests and because of this, decided to expand Peach & Lily's distribution from a select 250 doors to almost our full chain of Ulta Beauty stores within just six months."
Launched in 2018 by Alicia Yoon, the brand has a "zero compromises" approach to skincare. Inspired by her own struggles with eczema and her concerns about environmental toxins, Yoon says she spent years developing safe formulas that deliver big results without any trade-offs.
Yoon comments, "I developed these products for the conscientious consumer. Through our partnership with Ulta, we can introduce our unique formulas to an even broader audience and make radiant, healthy skin more attainable for all."