The partnership seeks to promote business relationships, opportunities and knowledge sharing between the two entities, while raising the profile of its members internationally.
Both ICMAD and BCB have created Partnership Committees to develop initiatives in line with the agreement’s objectives. Future projects include networking events, joint research projects, data sharing, market surveys and corporate social responsibility actions.
Chris Hobson, vice chairman of ICMAD, said: “ICMAD has been very active in the U.S. since 1974, and now our focus is on collaborations, to extend our reach beyond borders. Europe, and Spain in particular, have a thriving beauty industry. This agreement will help our members reach out into new territories to grow their business.”
Tim Eaves, president of Beauty Cluster Barcelona, said: “Europe and North America account for two thirds of the global beauty market. This partnership makes sense on every level. I am excited about the many opportunities it will open up for the Beauty Cluster and ICMAD, as we work together to promote a sustainable, competitive and responsible cosmetic industry.”
PHOTO: Chris Hobson, Vice Chairman of ICMAD (left), and Tim Eaves, President of Beauty Cluster Barcelona.