03.05.19
Viktor & Rolf has recruited actress Anya Taylor-Joy as the face of its newest Flowerbomb fragrance -- Flowerbomb Midnight.
The brand describes the fragrance as "a sensual and mysterious explosion of flowers."
The bottle is ultra-modern - and the shape of a black diamond grenade. The team at L'Oreal states, "The bottle takes a fierce and powerful facetted shape, uniquely rendered in deep textured black metallic lacquer."
Taylor-Joy is a 22-year-old American-born, British-Argentinian actress who appears in five films in 2019, including Here Are The Young Men and the upcoming X-Men spinoff The New Mutants.
"Anya Taylor-Joy is the epitome of our new feminine fragrance - she is at once sensual, mysterious and powerful, and uniquely multi-dimensional," said Viktor Horsting and Rolf Snoeren.
The Campaign
The Flowerbomb Midnight campaign, shot by Inez & Vinoodh, features Taylor-Joy as "a modern, empowered floral goddess archetype," the brand says. See the video below.
The press release states:
From within the heart of the Flowerbomb Midnight bottle, she appears initially veiled. At midnight, she starts her metamorphose: she sheds her fierce couture to free herself, in a burst of black satin Haute Couture flowers. Modern explosion of femininity, the campaign is built around mystery and ambivalence, to reveal a woman empowering herself.
Taylor-Joy says, "It was completely humbling and felt like a dream to be approached by Viktor & Rolf. I greatly admire their artistry and feel we share the same aesthetic - and I've always been obsessed with fragrance."
About the Fragrance
Flowerbomb Midnight was created in chorus by Viktor & Rolf and four esteemed (IFF) perfumers - Dominique Ropion, Domitille Michalon-Bertier, Carlos Benaïm, and Fanny Bal.
The fragrance is a precious combination of two seamlessly blended distinct accords: mysterious, Night-Blooming Jasmine Living and second-skin Patchouli and Musk. When fused, they produce a fragrance "full of possibility and contrasts," the brand says.
Additionally, the powerful fruity notes of Blackcurrant and Pomegranate accord sparkle against an intoxicating floral heart dominated by the trademarked Night-Blooming Jasmine Living. Bergamot adds a fresh, zesty note enhanced by spicy, aromatic Pink Pepper. Praline accord, Patchouli, Vanilla soft accord and powdery White Musk blend into a lingering trail.
