• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Cosmoprof Bologna Review: A Bounty of Beauty

    The DNA of Sustainable Packaging at Aveda
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Boots CFO Michael Snape Resigns

    Beiersdorf Shares Progress of Its Sustainability Agenda

    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program

    GetHarley Raises $52 Million in Latest Funding Round

    Refillable Skincare Products Face Hurdles Despite Growing Sustainability Awareness
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Kate Spade Patterns Adorn Clinique's Packaging

    Albéa
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Beiersdorf Shares Progress of Its Sustainability Agenda

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program

    GetHarley Raises $52 Million in Latest Funding Round
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Aluminum Packaging for Cosmetics: Pros, Cons & Insights

    Metal & Metallized Packaging Shines in Our Latest Feature

    Beauty Brand Packaging Execs Share Sustainability Strategies

    The DNA of Sustainable Packaging at Aveda
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Kate Spade Patterns Adorn Clinique's Packaging

    Packaging Insights from Apogee Development and Batallure Beauty

    Grove Collaborative's Sustainability Report Reveals New Plastic-Free Initiatives
    Top 20 Companies
    Natura Cosméticos S.A.

    Henkel

    Johnson & Johnson

    Coty

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Accupac

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    BIG SKY PACKAGING

    TAESUNG

    Richmond Containers CTP Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof NA Celebrates Its 20th Edition

    Packaging Insights from Apogee Development and Batallure Beauty

    MakeUp in Paris Opens on June 14th—Here's a Sneak Peek

    An Indie Beauty Focus at NYSCC Suppliers’ Day 2023

    Perfect Corp.To Reveal Latest Beauty Tech Tools at Viva Technology 2023
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Colgate Optic White Awarded The ADA Seal of Acceptance

    The brand's Advanced Sparkling White is the first toothpaste in the at-home bleaching category that will use the seal on its packaging.

    Colgate Optic White Awarded The ADA Seal of Acceptance
    01.09.19

    Colgate Optic White's Advanced Sparkling White toothpaste was awarded the ADA Seal of Acceptance -- and will be the first toothpaste in the at-home bleaching category that will use the seal on its packaging. 

    The brand earned the Seal of Acceptance following the ADA Council on Scientific Affairs' finding that the product is safe and effective in helping prevent cavities and whitening teeth beyond surface stains, when used according to instructions.

    To earn the Seal, the product was scientifically evaluated by independent experts for safety and efficacy, passing ADA laboratory tests and meeting ADA and American National Standards Institute-approved dental standards.

    "We are honored that the ADA has recognized Colgate Optic White with this Seal of Acceptance," said Ben McLaughlin, Assc. Director, Optic White Toothpaste, North America Marketing. "Colgate Optic White Advanced products represent years of research and development and receiving the ADA Seal of Acceptance underscores our commitment to making the best at-home whitening toothpastes on the market."

    Related Searches
    • marketing
    • research
    • Packaging
    • target
    Suggested For You
    Better Homes & Gardens Names Beauty Award Winners Better Homes & Gardens Names Beauty Award Winners
    IBA Confirms Beauty Entrepreneur Elizabeth Corrigan as Board Chair IBA Confirms Beauty Entrepreneur Elizabeth Corrigan as Board Chair
    LiquiGlide Ensures Every Last Drop Is Released from the Package LiquiGlide Ensures Every Last Drop Is Released from the Package
    Colgate-Palmolive Will Travel to the International Space Station Colgate-Palmolive Will Travel to the International Space Station
    Henkel Management Board Welcomes Wolfgang König Henkel Management Board Welcomes Wolfgang König
    Weekly Recap: Estée Lauder Signs MOU, The Body Shop Opens Refill Stations & More Weekly Recap: Estée Lauder Signs MOU, The Body Shop Opens Refill Stations & More
    Weekly Recap: SkinStore Skincare Report, Amway Cuts Workforce, L’Oréal Invests in Gjosa & More Weekly Recap: SkinStore Skincare Report, Amway Cuts Workforce, L’Oréal Invests in Gjosa & More
    Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More Weekly Recap: New Oral Care Category from Colgate, Wexner Steps Down, Luxe Pack is Postponed & More
    Colgate-Palmolive Unveils CO. by Colgate Colgate-Palmolive Unveils CO. by Colgate
    The Tube Council Names the 2020 Tube of the Year Award Winners The Tube Council Names the 2020 Tube of the Year Award Winners
    Colgate-Palmolive Reports Q4 Results Colgate-Palmolive Reports Q4 Results
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    TOP 20 GLOBAL BEAUTY COMPANIES 2020 TOP 20 GLOBAL BEAUTY COMPANIES 2020
    4 Colgate-Palmolive (2020) 4 Colgate-Palmolive (2020)
    3 The Estée Lauder Companies (2020) 3 The Estée Lauder Companies (2020)

    Related Breaking News

    • Better Homes & Gardens Names Beauty Award Winners

      Better Homes & Gardens Names Beauty Award Winners

      The magazine's annual 'Life in Color' Beauty Awards includes the best in makeup, skin care, hair care and more—see who made the cut.
      09.14.21

    • Cosmetics
      IBA Confirms Beauty Entrepreneur Elizabeth Corrigan as Board Chair

      IBA Confirms Beauty Entrepreneur Elizabeth Corrigan as Board Chair

      Corrigan has made a lasting impact on brands like L’Oréal, LVMH and Blissworld.
      09.01.21

    • LiquiGlide Ensures Every Last Drop Is Released from the Package

      Makes packaging recycle-ready—visit the company at CPNA
      08.18.21


    • Colgate-Palmolive Will Travel to the International Space Station

      Colgate-Palmolive Will Travel to the International Space Station

      Plans to conduct an oral care experiment under the sponsorship of the National Lab.
      Charles Sternberg, Assistant Editor 05.27.21

    • Cosmetics
      Henkel Management Board Welcomes Wolfgang König

      Henkel Management Board Welcomes Wolfgang König

      König succeeds Jens-Martin Schwärzler as executive vice president for the Beauty Care business.
      Charles Sternberg, Assistant Editor 04.08.21

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • MAC Revamps 'Back To MAC' Recycling Program
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
    • Christina Aguilera Helps SexyHair Celebrate 25 Years
    Breaking News
    • Boots CFO Michael Snape Resigns
    • Beiersdorf Shares Progress of Its Sustainability Agenda
    • Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program
    • GetHarley Raises $52 Million in Latest Funding Round
    • Refillable Skincare Products Face Hurdles Despite Growing Sustainability Awareness
    View Breaking News >
    CURRENT ISSUE

    June 2023

    • Paper-Based Packaging Is Having a Major Moment
    • Why Airless Is the Answer for Packaging ‘Clean’ Formulas
    • Eco-Friendly Tubes for Haircare, Makeup, Skincare & More
    • Cosmoprof Bologna Show Review 2023
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    GOED Publishes Report on EPA and DHA’s Impact on Brain Health
    Alkemist Labs Creates Validated Method for Plant and Fungi-Based Psychedelics
    Reproductive Factors, Menopause Play Understated Role in Heart Health Risk
    Coatings World

    Latest Breaking News From Coatings World

    Sandrine Garnier Joins ChemQuest as a Director
    Greenbuild Announces 2023 Keynote Speaker
    PPG’s New Paint for a New Start Initiative to Beautify Schools Worldwide with Colorful Makeovers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Olympus Releases Next-Gen ESG-410 Electrosurgical Generator
    NICO Corporation Touts Positive ENRICH Trial Results
    Study Reveals Graphene-Based Biosensors' Potential in Detecting Critical Biomarker
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Qosina, Carolina Components Partner to Market Bioprocess Components
    Astellas, KateTx Enter Exclusive License Agreement to Develop KT430
    Telix Opens $21.2M European Radiopharmaceutical Production Facility
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Boots CFO Michael Snape Resigns
    Beiersdorf Shares Progress of Its Sustainability Agenda
    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program
    Happi

    Latest Breaking News From Happi

    FDA Sends Warning Letter To Maker of Mr. Lulu Sunscreen Drops
    Enhanced Sustainable Nivea Sun and Lip Care Products
    Lysol’s New Mobile Science Center Will Visit Youth Sporting Events to Educate Families on Good Laundry Habits
    Ink World

    Latest Breaking News From Ink World

    SICPA Inaugurates Its unlimitrust Campus
    Siegwerk’s Center of Excellence in France Receives Facelift
    Epson announces MakeTheSwitch Campaign
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus to celebrate 100 years, opening new Gallus Experience Center
    Mark Andy holds successful Low Migration Workshop
    Ryback & Ryback Consulting launches Machinery division
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Terra Baby Diapers, Wipes Launch in U.S. and Canada
    The Honest Company to Exit Europe, Asia
    TechnoPlants to Exhibit at ITMA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Osso VR Launches Virtual Reality Training Program
    Catalyst OrthoScience Names Mark Quick as CFO
    European Regulators Approve Amber Implants' VCFix Spinal System Study
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Sensormatic Unveils Sensormatic Synergy Media Display
    ams OSRAM Receives the German Innovation Award
    ASSA ABLOY Receives Clearance from Mexico for HHI Acquisition

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login