• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    IT Cosmetics Supports Women’s Confidence

    Inter Parfums Reports a Strong Fourth Quarter

    Universal Engraving Announces New President

    Raw Sugar Living Expands to Target with New Collection

    Supporting Female Beauty Brand Founders on International Women's Day
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Inter Parfums Reports a Strong Fourth Quarter

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Blue Heron Botanicals ‘Blue Beauty’ for Green Beauty Enthusiasts
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals ‘Blue Beauty’ for Green Beauty Enthusiasts

    Dispensers for Greater Functionality

    Beauty That’s Ultra Luxe and Sustainable
    Top 20 Companies
    Amway

    Natura Cosméticos S.A.

    Unilever

    Kao

    Johnson & Johnson
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Color Carton Corp.

    GAR Labs

    Paklab

    Neenah Packaging

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Maybelline is the Top-Selling Cosmetics Brand on Amazon

    Here are the top 5 -- ranked by Edge by Ascential.

    Maybelline is the Top-Selling Cosmetics Brand on Amazon
    Related CONTENT
    • CEW Hosts Second Annual Connected Consumer Conference
    • Dandelion Sun Launches Anti-Aging Face Moisturizer
    • Lunata Hair Partners with Joe Mimran
    • 6. Shiseido
    • 18. Natura & Co
    12.07.18

    Maybelline New York is the top-selling cosmetics brand on Amazon for the second year in a row, with 10% YoY growth -- according to Edge by Ascential's Market Share solution.

    The brand remains the top-selling brand for the second year in a row, capturing 11% market share of total Mass Cosmetics sales on Amazon in 2018. (And it's no surprise, since Maybelline New York is owned by L’Oréal, which rankes #1 on our list of Top Global Beauty Companies.)

    Overall, sales of Mass Cosmetics on Amazon has reached an estimated $140M YTD, up 20% compared to the same period in 2017.

    Pete Andrews, director of insights at Edge by Ascential, says, "Amazon's share of the cosmetics market is growing rapidly, and the online retailer is quickly becoming one of the most important retail channels for cosmetics brands. The brand manufacturers that learn how to market on Amazon will surely have the most to gain in the future."

    Top 5 Mass Cosmetics Brands on Amazon for 2018

    Edge by Ascential ranked the top 5 Mass Cosmetics Brands for 2018 -- here they are, along with their share of total mass cosmetics sales on Amazon.com:

    • Maybelline (11%)
    • L'Oréal (9%)
    • Neutrogena (7%)
    • Wunderbrow (5%)
    • CoverGirl (3%)
    Which brand grew the most, in terms of YoY sales? Neutrogena -- which jumped from the 12th spot in 2017, and now ranks third due to a more than 50% increase in sales.

    NYX & Burt's Bees, in the Sixth & Seventh Spots 

    Ranking at #6, the NYX Cosmetics brand has climbed 11% in sales -- up from the tenth spot last year.

    Burt's Bees ranked at #5 in 2017 with a 4% share of total Mass Cosmetics sales on Amazon, but has dropped out of the top five this year with an 18% decrease in YoY estimated sales. It now ranks at #7.

    Makeup Removers, Eyes, and Lips are the Top 3 Sub-Categories 

    Of the subcategories leading the charge in Amazon Mass Cosmetics sales in 2018, Makeup Removers, Eyes, and Lips account for the top three.

    Year-over-year sales, for Makeup Removers on Amazon have nearly tripled -- selling an estimated $17M+ YTD. Neutrogena is a top go-to makeup remover brand on Amazon, which fueled the brand's jump in the brand performance rankings.

    Eye Makeup estimated sales on Amazon in 2018 are at $52M -- while the Lips subcategory has already amassed over $16M in sales so far this year.

    Both the Eye and Lip subcategories have nearly doubled in YoY sales, which is consistent with the relative growth in sales of top brands Maybelline and L'Oréal, which grew YoY 10% and 11%, respectively.

    Eye Makeup estimated sales on Amazon in 2018 are at $52M -- while the Lips subcategory has already amassed over $16M in sales so far this year.

    Source: Edge by Ascential's ecommerce solution, which was formerly One Click Retail.


    Related Searches
    • beautypackaging.com
    • maybelline
    • nyx
    • beauty
    Suggested For You
    CEW Hosts Second Annual Connected Consumer Conference CEW Hosts Second Annual Connected Consumer Conference
    Dandelion Sun Launches Anti-Aging Face Moisturizer Dandelion Sun Launches Anti-Aging Face Moisturizer
    Lunata Hair Partners with Joe Mimran Lunata Hair Partners with Joe Mimran
    6. Shiseido 6. Shiseido
    18. Natura & Co 18. Natura & Co
    20. Kosé 20. Kosé
    IsaDora Names New International Makeup Artist IsaDora Names New International Makeup Artist
    L’Oréal CEO Jean-Paul Agon Shares Beauty Insights L’Oréal CEO Jean-Paul Agon Shares Beauty Insights
    Ben Lido Launches Customizable Travel Kits Ben Lido Launches Customizable Travel Kits
    Ted Gibson Launches Pro-Beauty Brand Exclusively on Amazon Ted Gibson Launches Pro-Beauty Brand Exclusively on Amazon
    What’s Trending  in Sampling? What’s Trending in Sampling?
     Amazon Beauty Update: AMZ Q2 -- Beauty in the U.S. and UK Amazon Beauty Update: AMZ Q2 -- Beauty in the U.S. and UK
    Maybelline Sponsors Color Factory in NYC Maybelline Sponsors Color Factory in NYC
    Cosmopolitan Launches Cosmetic Bags with Gina Concepts Cosmopolitan Launches Cosmetic Bags with Gina Concepts
    Organic Personal Care Market Worth $25.11 Billion by 2025 Organic Personal Care Market Worth $25.11 Billion by 2025

    Related Breaking News

    • Cosmetics
      Anastasia Beverly Hills Gifts Eight $450,000 Grants

      Anastasia Beverly Hills Gifts Eight $450,000 Grants

      Supports and mentors Black-owned small businesses.
      Charles Sternberg, Assistant Editor 03.01.21

    • Cosmetics
      The Top Beauty Products of 2021, According to HelloGiggles

      The Top Beauty Products of 2021, According to HelloGiggles

      After months of testing, the winners of the Beauty Crush Awards 2021 have been revealed.
      Charles Sternberg, Assistant Editor 03.01.21

    • Cosmetics
      Weekly Recap: Becca Cosmetics is Closing, MAC Appoints SVP, Supermodel Joins SBLA Beauty & More

      Weekly Recap: Becca Cosmetics is Closing, MAC Appoints SVP, Supermodel Joins SBLA Beauty & More

      The most viewed news on our site for the week ended February 27, 2021.
      Charles Sternberg, Assistant Editor 03.01.21


    • Cosmetics
      Sephora Announces Significant Expansion

      Sephora Announces Significant Expansion

      Unveils plans for 60 new freestanding locations and 200 locations opening inside Kohl’s stores.
      Charles Sternberg, Assistant Editor 02.26.21

    • Cosmetics | Hair Care
      XYZ Registry Launches Beauty-Based Top-Level Domains

      XYZ Registry Launches Beauty-Based Top-Level Domains

      Purchase a .Beauty, .Hair, .Skin, .Makeup, or .Quest domain for your brand website.
      Charles Sternberg, Assistant Editor 02.26.21

    • Cosmetics
      Inahsi Naturals Achieves EU Compliance

      Inahsi Naturals Achieves EU Compliance

      A testament to the quality of the indie brand’s formulations.
      Charles Sternberg, Assistant Editor 02.25.21


    • Cosmetics
      The Estée Lauder Companies Closes Becca Cosmetics

      The Estée Lauder Companies Closes Becca Cosmetics

      After 20 years of serving the beauty community, Becca will shut down in September.
      Charles Sternberg, Assistant Editor 02.24.21

    • Cosmetics | Skin Care/Sun Care
      Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

      Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.

      Known as ‘The Abnormal Beauty Company,’ Deciem is a vertically integrated, multi-brand company.
      Charles Sternberg, Assistant Editor 02.23.21

    • Cosmetics | Skin Care/Sun Care
      Baralan Launches Minerva Jar 50 Amber

      Baralan Launches Minerva Jar 50 Amber

      Provides enhanced protection that significantly diminishes the adverse effects of UV Rays.
      Charles Sternberg, Assistant Editor 02.22.21


    • Cosmetics
      MAC Cosmetics Appoints SVP, Global Marketing

      MAC Cosmetics Appoints SVP, Global Marketing

      Aïda Moudachirou Rebois brings 18-years of experience in the beauty, retail and consumer goods sectors.
      Charles Sternberg 02.22.21

    • Cosmetics
      Weekly Recap: L’Oréal Predicts Roaring 2020s, EcoTools Launches Biodegradable Sponge & More

      Weekly Recap: L’Oréal Predicts Roaring 2020s, EcoTools Launches Biodegradable Sponge & More

      The most viewed news on our site for the week ended February 20, 2021.
      Charles Sternberg, Assistant Editor 02.22.21

    • Cosmetics
      Luxe Pack in LA and MakeUp in LosAngeles Are Postponed

      Luxe Pack in LA and MakeUp in LosAngeles Are Postponed

      The West Coast show is now planned for December.
      Jamie Matusow, Editor-in-Chief 02.19.21


    • Cosmetics
      L

      L'Oreal Says To Get Ready for a Roaring 20s Beauty Boom

      Jean-Paul Agon's post-Covid predictions, comments on L'Oreal's sales, and on passing the torch to Nicolas Hieronimus.
      Marie Redding, Senior Editor 02.18.21

    • Cosmetics
      FaceStory Unveils Enhanced Skincare Fridge

      FaceStory Unveils Enhanced Skincare Fridge

      Features a built-in LED light, temperature display, silent mode and more.
      Charles Sternberg, Assistant Editor 02.17.21

    • Cosmetics
      L’Oréal Accelerates Growth in the Fourth Quarter

      L’Oréal Accelerates Growth in the Fourth Quarter

      Sales for 2020 declined 6.3% compared to the previous year.
      Charles Sternberg, Assistant Editor 02.12.21

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • A New Partnership Delivers Turnkey Beauty Solutions
    • The Estée Lauder Companies Closes Becca Cosmetics
    Breaking News
    • IT Cosmetics Supports Women’s Confidence
    • Inter Parfums Reports a Strong Fourth Quarter
    • Universal Engraving Announces New President
    • Raw Sugar Living Expands to Target with New Collection
    • Supporting Female Beauty Brand Founders on International Women's Day
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    NAMSA Acquires American Preclinical Services
    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fusion Pharmaceuticals Acquires IPN-1087
    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    IT Cosmetics Supports Women’s Confidence
    Inter Parfums Reports a Strong Fourth Quarter
    Universal Engraving Announces New President
    Happi

    Latest Breaking News From Happi

    Croda International Acquires Alban Muller
    Givaudan Active Beauty Launches Omegablue
    Sozio Acquires Scentessence
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login