Designing the “Wow Factor” will be the topic of the discussion. Jamie Drake, award-winning interior designer; William Ivey Long, Tony-winning Broadway costume designer; Daniel Sundlin, BIG Architects; and Paula Scher, Partner, Pentagram Agency, form the distinguished panel, moderated by internationally renowned package designer Marc Rosen.
Rosen says, “Creating an interior, an ad campaign, a building, a perfume bottle, or a costume for a Broadway show involves a process where every designer searches for the ‘wow factor’ to create excitement. Be it a quiet, elegant wow or a big bold one, those of us who begin a project with a blank page always come to the point where we need that x-plus wow to grab the consumer. Some of us start out with the big idea, while for others, it evolves over time. The panel will share their insights and experiences about how the wow factor applies to their fields.”
The event is sponsored by the Marc Rosen Education Fund with additional funding by Juliana Terian, The Terian Foundation.
More info here.
PHOTO: The Whitney Museum