Chris Good has been promoted to group president, North America, effective immediately. He will continue reporting to Fabrizio Freda, president and chief executive officer. Good will remain a member of the company’s executive leadership team.
Since taking the helm as president, North America in 2017, Good has been integral in leading the continued evolution of the business. Under his leadership, the company’s North America business is seeing revived growth and a number of brands have gained share in every major category. His expertise in channel strategy and local relevancy have been catalysts in strengthening North America retail partnerships and building granular growth strategies by leveraging deep data analytics by channel, account and door. As group president, North America, Good will continue to focus on accelerating brand-building distribution, strengthening fast-growing categories and consumer segments, as well as increasing strategic investments to ignite growth opportunities. Good has been with the company for more than 15 years.
Freda remarked, “As our home market, with a competitive and fast-evolving prestige beauty landscape, North America remains a central part of our corporate strategy and an important engine for the company’s long-term sustainable growth. Chris has played a vital role in driving the transformation and turnaround of our North America business and this promotion reflects his track record of achieving strong performance and our confidence that his visionary leadership and deep consumer, retail and operational expertise will help drive meaningful future growth in this important market.
Claudia Benshimol has been appointed senior vice president, general manager, Estée Lauder and AERIN Beauty, North America, effective October 1, 2018. She will report to Good with a matrix reporting line to Stéphane de la Faverie, global brand president, Estée Lauder. Benshimol will remain a member of the company’s North America leadership team and the Estée Lauder brand global leadership team.
In her new role, Benshimol will develop and lead the execution of the North America go-to-market strategy for the company’s namesake brand—overseeing Marketing, Account Management, Field Sales and Education in the market. She will build upon Estée Lauder’s current success in North America, by evolving the brand’s winning strategy across retail channels, including online and omni-channel, and she will lead its digital marketing and social media strategies to drive consumer engagement across all touch points. She will also have oversight for AERIN Beauty as it grows its luxury fragrance and beauty business in North America.
Good said, “Claudia is an exceptional leader with a forward-thinking approach to retail commerce and consumer strategies. She brings deep North America market and strategic expertise and she has played an important role in driving retail growth for the Estée Lauder brand in North America. Her demonstrated ability to identify and pivot to granular and high-growth opportunities, and her adeptness in driving high-performance teams makes her ideally suited to build on the brand’s remarkable success in North America and further accelerate its growth.”
Most recently, Benshimol held the position of vice president, account management, Estée Lauder and AERIN, North America, where she set the overall vision for account leads and led its account strategies and performance to support growth and gain share.