NatureLab Tokyo has its first brick-and-mortar retail partner -- Urban Outfitters.
NatureLab Tokyo is a new J-Beauty haircare collection developed specifically for the North American market. It will be available in select UO store locations across the U.S. in early October, and launched September 17th on UO's website.
NatureLab Tokyo products are formulated using botanical stem cell technology and Japanese ingredients. The cruelty-free brand is free of harsh sulfates, parabens, phthalates, gluten, mineral oil, and other harsh chemicals. The naturally-derived ingredients it contains includes apple, bamboo, argan and grape stem cells, coupled with pearl extract, and quinoa protein.
Tamara Brown, sales director, NatureLab Tokyo, says "Urban Outfitters was a natural choice as the first U.S. brick and mortar partner for NatureLab., as they share the same client demographic -- a beauty and fashion-savvy consumer that appreciates the value of natural, high-performing products at an affordable price point."
The products range in price from $6-$16.