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    Breaking News

    BeautyBlender's Foundation Has An Innovative Design

    The square bottle features a useful egg-shaped curve on its cap.

    BeautyBlender
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    07.26.18

    BeautyBlender -- the iconic sponge applicator company -- has just launched its first foundation, Bounce, and it is available in 32 shades. 

    The packaging is a brilliant design that combines a modern look with a useful feature -- an egg-shaped curve.

    The indentation on the top of the square, white cap, is where the recessed actuator sits -- and has several uses. By pressing a BeautyBlender sponge against the cap in this indentation, the user is able to pick up product to apply it -- no fingers necessary. The curve is also useful for mixing makeup colors, and looks very cool.  

    What's the product like?

    BeautyBlender describes it as a weightless, full-coverage foundation that easily blends, and feels like bare skin. The brand states, "the whipped liquid glides and bounces easily so it never looks cakey or fake- no matter how little or how much you layer on."

    The product is also formulated to help the skin look smooth and even-toned. "Skin looks picture perfect- IRL and on-screen for up to 24 hours," the brand says.  


     

    🍾🎉👯‍♀️⚡️🙀 HERE TO CONFIRM IT'S OFFICIAL. We've changed the beauty game, AGAIN! Finally, foundation by @beautyblender because everyone loves a power couple! #BounceWorthy {Shout out to the beauty detectives that cracked the case first!} Waitlist drops tomorrow on @sephora .com

    A post shared by beautyblender (@beautyblender) on Jul 18, 2018 at 6:22am PDT




     
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