Filip Sedic, Foreo's inventor, is taking the reigns -- as the company's chief executive officer.
Sedic will lead Foreo through its next phase of innovation and spur exponential growth, the company says. He assumes responsibilities immediately and will succeed Paul Peros who has stepped down to pursue new projects in the technology sector.
Sedic currently holds the position of chairman of the board and is the primary inventor of Foreo's award-winning product line, including the Luna cleansing devices (shown above) and UFO smart mask treatment. As the original inspiration behind the brand and its strategic vision, Sedic will ensure a smooth transition, supporting further success.
Sedic says, "We would like to thank Paul Peros for the contribution he has made to the growth of Foreo from its beginning...through our five-year journey, the company has developed into a strong organization, and is now ready to face up to an exciting new chapter in its history."
Since its founding in 2013, Foreo is stocked in more than 10,000 stores globally. The company saw a year of record growth in 2017 with more the 10 million products delivered across 70 international markets.