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    Breaking News

    Estee Lauder Retests Products, Investigates False Ad Claims

    A small group of employees intentionally altered tests reports the company's CEO Fabrizio Freda.

    Estee Lauder Retests Products, Investigates False Ad Claims
    05.03.18

    The Estée Lauder Companies' chief executive officer Fabrizio Freda revealed some surprising news during a conference call yesterday with investors. 

    “We recently learned that some testing related to certain products advertising claims had been intentionally altered for some time by a small group of employees,” Freda said, according to Bloomberg.

    The company is in the process of retesting the products in question, which were not revealed, to ensure that the claims stated in advertising and on the packaging are accurate.

    Freda also said there were no safety issues regarding these products -- but some of the company's product claims will be changed. Freda also apologized. 

    In other news, Estée Lauder Companies just reported an 18% increase in sales for the third quarter.

    Photo: a research lab, for illustrative purposes only





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