Bliss, the iconic "skin wellness" brand founded in 1996 with a single New York City spa, recently embarked on a new mission -- to make premium-quality, leading-edge products that are accessible and affordable.
Bliss is relaunching, and will be available in 2,900 locations across the U.S. beginning in March, at prices that work for every budget.
The brand has a new look, and 39 innovative formulations at lower price points. The full collection will be available at Target and Ulta stores, in addition to the brand's website.
Meri Baregamian, CEO, says, "We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations."
Baregamian continues, "We've always known that the key to unlocking outer beauty is inner joy. So, we've listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford."
The launch lineup includes iconic cult favorites like Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser as well as new spa-powered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow Mask and Makeup Melt Gentle Jelly Cleanser.
The full collection 100% cruelty-free -- and "blissfully free from the 'bad stuff'" – parabens, phthalates, SLS, SLES, and more, the company states.
Baregamian adds, "We know the importance to our consumer of how the product is made and what's in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways.
The New Look
Bliss has redesigned its packaging. The brand's new image is a modernized look and feel with a cohesive and streamlined look.
Baregamian says, "It will make it easier for the shopper to navigate. Our pipeline is aggressive; we have over 100+ amazing, experiential formulations in the works and are adding more every month based on the latest innovations."
The line will be available at Target and Ulta stores/online, as well as Blissworld.com in March 2018 with costs ranging from $10 to $30.