The company’s proprietary in-line process can be applied as full coverage or in select areas to enhance graphics. It is currently available on 1 1/2”, 1 3/8”, 1 3/16” and 2” diameters. According to Berry, when used in combination with registered embossing, foils, silk screen and flexographic printing, Soft Touch tubes provide a high-end look that stands out on the shelf and helps enhance a customer's brand.
“Brand differentiation and premiumization are essential to beauty packaging today and our new Soft Touch tubes deliver that with a durable package that looks and feels good throughout the life of the product,” says Rebecca Vara, vice president of sales—Personal Care. She adds, “This is another achievement in Berry’s continued pursuit of cutting-edge technology.”