OPI has announced a new partnership with celebrity nail artist, Tom Bachik.
As OPI’s new brand ambassador, Bachik will work with the brand’s Education, Product Development, Digital, Social and Influencer Marketing teams to create fashion-forward nails, participate in product development and assist with education on behalf of the brand.
Bachik, aka "The Mani-curist," is one of the most sought-after nail professionals amongst A-list celebrities — especially in Hollywood. He is known for his visually inventive, high fashion nail art designs.
Suzi Weiss-Fischmann, OPI’s co-founder and brand ambassador, comments, "We're incredibly excited to have Tom join the OPI team…He has an unbelievable roster of Tinseltown's hottest singers and actresses -- and he clearly loves color and uses it in creative, fashionable and impactful ways that make his creations stand out.”
Bachik says, "I'm so excited to work alongside Suzi, a legend in nails and with OPI, the world leader in nail color. I’m incredibly passionate about nail design, product development and education. This collaboration allows me to work with some of the best formulations and tools, as well as one of the best teams in the industry, allowing my creativity and technical skills to thrive. Together with OPI, I will focus on building brand awareness, educating nail technicians, and inspiring the industry as a whole."
More About Bachik
Before painting nails, Bachik painted custom-designed helmets as a former graphic artist and skateboarder. After attending beauty school and discovering his talent for nails, he became the first nail artist to work exclusively with Chanel.
Now, with more than 20 years of experience, Bachik has helped develop some of the most notable product innovations and application techniques in the industry. He has won more than 300 prestigious nail contests and is Nails Magazine #1 ranked competitor.
Bachik has worked with Jennifer Lopez, Selena Gomez, Kendall Jenner, Kim Kardashian, Heidi Klum, Victoria Beckham, Kerry Washington and Gwyneth Paltrow. His striking nail designs have also graced the pages and campaigns of Vogue, Vanity Fair, Elle, Allure, InStyle, Chanel, Gucci, Versace and Armani, to name a few.
Tom Bachik begins as OPI's Global Celebrity Nail Artist this month. Follow him on Instagram and Twitter.