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    Breaking News

    ADF&PCD Unveils PCD Sessions and Speakers

    Conference program to feature leaders at Birchbox, Colgate-Palmolive, FIT, Glossybox, J&J, Pratt and LinkedIn

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    08.21.17
    ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfume, Cosmetics & Design) has announced its conference schedule and speaker line up for PCD, which will be held at the show, September 6 and 7, at the Metropolitan Pavilion and Altman Building in New York City.
     
    “We are delighted to be offering such a high caliber and compelling conference program this year. Our team has spent months conducting in-depth research, talking to brands and industry experts, to make sure we understood what the current industry challenges are. As a result, this year’s show has a really compelling lineup of topics and expert speakers that will address the major issues the industry faces today,” said Christelle Anya, show director for ADF&PCD.
     
    Speakers from Birchbox, Colgate-Palmolive, Fashion Institute of Technology, Glossybox, Johnson & Johnson, LinkedIn, Pratt Institute, and other top companies, will explore a variety of topics including: the latest global beauty & lifestyle trends from Korea to Nordic chic; subscription sampling; the challenges of packaging in the eCommerce world, and how the design of packaging has an impact on business; a roadmap on how to make packaging more sustainable in the resource-constrained 21st century.
     
    See info on the sessions regarding Sampling/Subscription boxes.
     
    Session chair David R. Burke, assistant chairperson of Graduate Communications / Package Design at Pratt Institute, said, “I would like to focus on building bridges between packaging design professions and the more speculative work of packaging design graduate students (who may be looking beyond a product to using design thinking and research methods to review service) and system that are impacted by product and packaging design. There are a number of speculative, future scenarios among others that focus on visualizing climate change or speculate how we will live, consume, reuse and or consume in the future.”
     
    PCD Conference Program
     
    Wednesday, September 6
     
    10.00 – 11.30 Exploring the latest global beauty & lifestyle trends … from Korea to Nordic chic … subscription sampling and more!
     
    This insightful futuristic trend presentation will intrigue global brands, packaging designers, product development executives and smart marketers with a powerful glimpse into a futuristic world. It will highlight mega-trends “now and next” in the world of beauty, fashion, lifestyle, consumers, packaging, shopping, global foods food, creative cocktails, home décor, sports, travel and more. Discover smart and strategic insight for businesses, brands and manufacturers …it’s all about futuristic growth and innovation, creative packaging innovations and new consumer retail-tainment.
     
    10.00 – 10.10: Chairwoman’s overview: Jeanine Recckio, Beauty Futurologist & Innovation Designer, Mirror Mirror
    10.10 – 10.30: Carlos Soares Moreira, Head of Business Development, Glossybox
    10.30 – 10.50: Sarah Jindal, Senior Innovation and Insight Analyst - Beauty + Personal Care, Mintel
    10.50 – 11.00: Q&A
    11.00 – 11.15: Meet the speakers
     
    11.45 – 12.15 - Use LinkedIn to discover innovation
    Pamella will explain how to use the world’s number professional network to unearth innovations
     
    11.45 – 12.05: Pamella Seales, Key Account Manager, LinkedIn
    12.05 – 12.15: Q&A
     
    1.15 – 2.45 - Overcoming the challenge of sustainability in a 21st Century world
    Learn to make packaging more sustainable in the resource-constrained 21st century.
    1.15 – 1.25: Chairman’s overview: David Burke, Assistant Chairperson Graduate Communication Design, Pratt Institute
    1.25 – 1.45: Carolyn Shafer, Director of the Center for Sustainable Design Strategies (CSDS) at Pratt Institute and Director of the s.Lab at the Brooklyn Fashion + Design Accelerator (BF+DA)
    1.45 – 2.05: Roger Zellner, Former Global Director - R&D Packaging Productivity & Simplification, Mondelez International
    2.05 – 2.25: Q&A
    2.25 – 2.45: Meet the speakers
     
    3.00 – 4.25 - The challenges of packaging in the e-commerce world
    How does the design of packaging have an impact on business?
    In an evolving retail marketplace, companies will need to consider a lifecycle approach in terms of designing product and packaging to meet varying requirements of online and offline retailers, growing customer preferences and a changing regulatory landscape. Both online retailers and producers will need to work together amidst this changing landscape and take a close look at their products, packaging materials, processes, logistics and end of life management to drive material efficiencies and reduced greenhouse gas emissions.
     
    3.00 – 3.10: Chairwoman’s overview: Marianne Klimchuk, Chairperson, Packaging Design Department, Fashion Institute of Technology
    3.10 – 3.30: Ritika Kalia, Board member and Chair of e-commerce committee, American Institute for Packaging and the Environment (AMERIPEN) / Lead Marketing Manager for the Dow Chemical Company
    3.30 – 3.50: Dana Aidekman, Director of Merchandising, Birchbox
    3.50 – 4.10: Q&A
    4.10 – 4.25 Meet the speakers
     
    Thursday, September 7
     
    10.00 – 11.30 – Beating the odds to create truly innovative beauty packaging
    Learn about solving the challenges and overcoming (or avoiding!) the obstacles that stand between a great packaging idea and the marketplace.
    10.00 – 10.10: Chairwoman’s overview: Deanna Utroske, Senior Correspondent, Cosmetics Design
    10.10 – 10.25: François Damide, Founder / President, Crafting Beauty
    10.25 – 10.40: Jodi Katz, Founder / Creative Director, Base Beauty Creative Agency
    10.40 – 10.55: Laszlo Moharita, Global Director – Johnson & Johnson Beauty Packaging
    10.55 – 11.10: Q&A
    11.10 – 11.25: Meet the speakers
     
    11.45 – 1.00 - Consumers – what the hell are they thinking? (Consumer Trends)
    Look at latest packaging strategies and visual directions underlining consumers’ new needs and lifestyles in beauty and grooming. Learn how to anticipate and respond to key consumer-led shifts, manufacturing innovations and material developments that will shape the market. Inspirational design directions and cues for developing more compelling product across skincare, cosmetics, haircare and beyond, will be highlighted.
    11.45 – 11.55: Chairman’s overview: Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry magazine (GCI)
    11.55 – 12.15: Ian Nicholson, Worldwide Director Strategic Innovation & Technology Alliances, Colgate Palmolive
    12.15 – 12.35: Shannon Davenport, Trend Forecaster & Innovation Strategist, Stylus
    12.35 – 12.45: Q&A
    12.45 – 1.00 Meet the speakers
     
    2.00 – 2.55 - The importance of collaboration between brands and suppliers
    Purchasing, R&D, product development and technical packaging teams are constantly collaborating with their suppliers to develop innovative products: co-development, open innovation, open development.
    This policy enables them to control the traceability of raw materials and packaging components used for finished products, and to ensure secure and steady supply chains, as well as compliance with international labor standards and the respect for human rights.
    2.00 – 2.15: Tanguy Chen Laurent, U.S. Managing Partner at Creative Capital
    2.15 – 2.30: Benny Calderone, Vice President at CIBS
    2.30 – 2.40: Q&A
    2.40 – 2.55: Meet the speakers
     
    The ADF&PCD event also features an impressive line-up of over 130 suppliers, the ADF Conference (see program on the website), the Innovation Awards, networking lunch and champagne drinks party. More information and free registration can be found here.
     

     
     
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