Buxom Cosmetics has just launched its new E-commerce website
Designed with a mobile first experience, customers can easily shop on smart phones, tablets or computers for Buxom's products, which include plumping lip glosses, mascaras, and highly-pigmented eyeshadows.
Buxom's new online strategy provides an immersive and interactive shopping experience, packed with user-generated content integrated throughout the site via social media.
Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation, says, "Our new website allows us to further follow our vision for building Buxom into a social and digitally-driven brand, while serving as a new platform to connect directly with our fans."
The Website's Highlights
The #BANDOFBABES page showcases makeup looks from Buxom's Instagram followers, with a following of nearly 260,000 devotees and growing. Browsers can scroll over the screen to instantly shop the look and to follow each Buxom Babe on Instagram.
The "Unleash Artistry" page is loaded with exclusive beauty tips, tricks, and amazing how-to's from Buxom's talented Director of Education and Artistry, David Birdwell. The page highlights how to create Buxom's famously fierce, bombshell looks and with a quick click on the look, shoppers can easily buy any of the products Birdwell uses.