"We feel the women's online shaving category is badly underserved," says Matt Green, owner of NutroGenix LLC. "A few clubs already exist, but they're confusing and expensive. Umi Shave Club plans to deliver a better overall experience at more reasonable prices."
Green is no stranger to the online shaving products market — he's also the founder of the well-known BladeButter brand. In developing Umi Shave Club, he sought the insight and expertise of his wife. Together, they have created a brand with a message and philosophy that appeals strongly to women.
Umi Shave Club is launching with four products: Sweet Six Razors, Fab Four Razors, Shave Jelly and Skin Bliss. The Umi SweetSix Razor is designed with an oversized head and handle, along with a 6-blade pivoting head. The Fab Four offers the same precision design with a 4-blade head.
Umi ShaveJelly is a great alternative to typical creams and gels in that it provides a closer, cleaner shave without irritation. Umi SkinBliss repairs skin following shaving and can be used as a full-body moisturizer. Both ShaveJelly and SkinBliss are available in 4-oz bottles.
All Umi Shave Club skincare product ingredients are 88 percent certified organic.
Umi's look is clean and simple -- white bottles look modern with pops of pink and green in the brand's logo, and the pink and white razors have ergonomically designed handles.
The "Try Everything" Bundle, shown above, is $10, and includes two razors, Shave Jelly and Skin Bliss.