This is in a report by Transparency Market Research, which provides an overall market view, plus a value chain analysis that outlines the key players in the supply chain — from the raw material manufacturers to end users.
Types of Paperboard
White lined chipboard, virgin fiber-based board and coated unbleached Kraft board are among the key market segments that the report analyzes. White line chipboard is an economical, multi-layer board that consists of 60% - 100% recycled fiber, and it is often used by cosmetics and personal care brands.
What Are The Market Drivers?
Paperboard’s eco-friendly features and its ability to showcase high-resolution graphics are market drivers.
Paperboard’s recyclability, renewability and sustainability are among the major factors that are driving the market, the report says. Approximately 70% of paperboards are recycled. The report states, “Large brand end users are focusing on sustainable packaging. This rise in demand for sustainable packaging has boosted the market share of paperboard packaging, as paperboard is an ideal option for sustainable packaging vis-à-vis plastics and metal.”
In addition, paperboard’s properties, such as its ability to showcase high-resolution graphics and accommodate two-sided printing, are very appealing to brand marketers.
The top six players in the global paperboard packaging market accounted for more than 60% of the market share in 2015. A few large market players have established their own distribution channels through subsidiaries and joint ventures. These companies typically offer products through supply agreements, distributors, and suppliers. A few paperboard manufacturers have partnered with logistics companies in order to diversify their field of operations and increase their presence across the value chain.
Major players in the paperboard packaging market include International Paper, Stora Enso, Nippon Paper Industries Co., Smurfit Kappa Group, WestRock Company, Mondi, ITC Limited, Metsa Group. Clearwater Paper Corporation, Sappi, Bohui Group, and Svenska Cellulosa Aktiebolaget (SCA).