11.22.16
Kiehl’s 8th Annual Limited Edition Holiday Collection features custom designs by Brooklyn-based artists Patrick McNeil and Patrick Miller. FAILE is an anagram of the world-renowned duo’s first project, “A life.” From this limited edition collection, 100% of Kiehl’s net profits, up to $100,000, will help provide more than a million meals to families this holiday season through the hunger-relief charity, Feeding America.
“We wanted our collaboration with Kiehl’s to highlight the personal power of purchasing and the proceeds that benefit the Feeding America program. Based on this, we decided to title our collaboration “Baby Give Back,” letting the idea that customers can care for themselves while caring for others reflect through our artwork and the packaging, says Miller. “We created typography that could serve as a bridge between skin care and something as serious as hunger while keeping it empowering and whimsical by writing lines such as “Skin Caring is Sharing,” “Beauty and the Feast,” and “Apply Generously,” says McNeil. They also chose to include the amount of meals provided in the artwork on each box, in what they call “a lunch box style package.”
For example, the Holiday Collection, with FAILE-designed art, includes Creme de Corps Soy Milk & Honey Whipped Body Butter ($15 = 85 meals) and Grapefruit Whipped Body Butter ($38 = 340 meals).
“We wanted our collaboration with Kiehl’s to highlight the personal power of purchasing and the proceeds that benefit the Feeding America program. Based on this, we decided to title our collaboration “Baby Give Back,” letting the idea that customers can care for themselves while caring for others reflect through our artwork and the packaging, says Miller. “We created typography that could serve as a bridge between skin care and something as serious as hunger while keeping it empowering and whimsical by writing lines such as “Skin Caring is Sharing,” “Beauty and the Feast,” and “Apply Generously,” says McNeil. They also chose to include the amount of meals provided in the artwork on each box, in what they call “a lunch box style package.”
For example, the Holiday Collection, with FAILE-designed art, includes Creme de Corps Soy Milk & Honey Whipped Body Butter ($15 = 85 meals) and Grapefruit Whipped Body Butter ($38 = 340 meals).