Mario de la Guardia, CEO of Strength of Nature, said, "These brands are beloved and trusted with a strong legacy, high awareness and great potential. Each provides an excellent foundation for renewed growth and expanded innovation. We look forward to building these brands."
Strength of Nature is based in the U.S. and has manufacturing facilities in Savannah, Georgia. The company is quickly becoming a major player in the multicultural hair care category.
In addition to its new acquisitions, Strength of Nature markets the following brands: African Pride, Beautiful Textures, Dream Kids, Elasta QP, Profectiv MegaGrowth, Proline, Soft & Beautiful, and Soft & Beautiful Botanicals.