04.10.15
Dove has a new film - Choose Beautiful - and it features 'real' women in San Francisco, Shanghai, Delhi, London, and Sao Paulo.
In the video, the women make a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.
Watch Dove's Choose Beautiful video here.
The Beautiful Brain
Unilever and Dove also recently began a global partnership in 2015 with the Women in the World Summit, launched by Tina Brown. The organization's New York event takes place April 22nd - 24th, and representatives from Dove will be there to host a conversation, The Beautiful Brain, on beauty and choice with top female influencers across a wide variety of disciplines.
Jennifer Bremner, Director of Marketing, Dove, commented:
“Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem. Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.
Check out the conversations happening on social media - Dove's latest hashtags are #ChooseBeautiful and #SpeakBeautiful.
In the video, the women make a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.
Watch Dove's Choose Beautiful video here.
The Beautiful Brain
Unilever and Dove also recently began a global partnership in 2015 with the Women in the World Summit, launched by Tina Brown. The organization's New York event takes place April 22nd - 24th, and representatives from Dove will be there to host a conversation, The Beautiful Brain, on beauty and choice with top female influencers across a wide variety of disciplines.
Jennifer Bremner, Director of Marketing, Dove, commented:
“Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem. Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.
Check out the conversations happening on social media - Dove's latest hashtags are #ChooseBeautiful and #SpeakBeautiful.