11.17.14
Conde Nast Entertainment (CNE) has recruited You Tube star Kandee Johnson as its new Lead Beauty Contributor. Johnson is a makeup artist with millions of fans across Twitter, Instagram and Facebook in addition to her massive subscriber base on YouTube.
CNE will collaborate with Johnson on digital content creation, distribution, audience development and media sales. In the coming months, CNE will continue to announce a highly curated group of influencers to represent other key content verticals, including fashion, fitness, food, music, sports and more.
"Kandee represents a new generation of talent emerging on YouTube, and we are excited to work with her," said Dawn Ostroff, president of CNE. "By pairing her perspective with our brands and content, our digital video business continues to be right in the sweet-spot of millennial viewers."
"Our digital contributor program represents CNE's continued belief in the power of the YouTube platform, the remarkable talent in the YouTube community, and our combined ability to reach highly coveted audiences via digital distribution, traditional television, print media and beyond," said Whitney Howard, senior vice president of business development and strategy for CNE.
Photo: courtesy of www.KandeeJ.com
CNE will collaborate with Johnson on digital content creation, distribution, audience development and media sales. In the coming months, CNE will continue to announce a highly curated group of influencers to represent other key content verticals, including fashion, fitness, food, music, sports and more.
"Kandee represents a new generation of talent emerging on YouTube, and we are excited to work with her," said Dawn Ostroff, president of CNE. "By pairing her perspective with our brands and content, our digital video business continues to be right in the sweet-spot of millennial viewers."
"Our digital contributor program represents CNE's continued belief in the power of the YouTube platform, the remarkable talent in the YouTube community, and our combined ability to reach highly coveted audiences via digital distribution, traditional television, print media and beyond," said Whitney Howard, senior vice president of business development and strategy for CNE.
Photo: courtesy of www.KandeeJ.com