10.09.14
NPD Group is reporting that the sales of prestige facial skincare masks grew in the U.S., UK, Italy, and Spain during the 12 months ending June 2014 - outpacing the growth of the skincare market.
This growth helped to drive 2 percent value increases for overall facial skincare sales in both the U.S. and UK, and offset the segment declines in Italy and Spain.
Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc., and member of Beauty Packaging's editorial advisory board, commented:
“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws. New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”
Although it is still a small category, facial masks have significantly outperformed much larger segments, like facial moisturizers.
Grant added, “The skincare industry has an opportunity to continue to grow and evolve with this, and other budding categories, through innovative product offerings and messaging. “As we’ve seen with masks, new offerings can be a complement to existing products in a skincare regimen. Creating this connection, addressing the desire for immediacy as well as long-term results, ultimately benefits the total skincare business.”
This growth helped to drive 2 percent value increases for overall facial skincare sales in both the U.S. and UK, and offset the segment declines in Italy and Spain.
Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc., and member of Beauty Packaging's editorial advisory board, commented:
“Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws. New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”
Although it is still a small category, facial masks have significantly outperformed much larger segments, like facial moisturizers.
Grant added, “The skincare industry has an opportunity to continue to grow and evolve with this, and other budding categories, through innovative product offerings and messaging. “As we’ve seen with masks, new offerings can be a complement to existing products in a skincare regimen. Creating this connection, addressing the desire for immediacy as well as long-term results, ultimately benefits the total skincare business.”