07.30.13
Sephora is changing and relaunching its Beauty Insider rewards program on August 12th, 2013. The retailer's most loyal customers will now receive more benefits.
"We are excited to announce the relaunch of Sephora's loyalty rewards program...the program's revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers," said Julie Bornstein, chief marketing and digital officer, Sephora.
The changes include a new premium membership level - VIB Rouge.
This level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards. The chic red VIB ROUGE card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline.
Sephora has also created a new Beauty Insider digital hub - plus, revamped rewards for all tiers in its loyalty program. New features inlcude new ways to use points, members-only beauty classes, and first access to the most coveted new products in beauty.
Sephora is also offering this promotion - double point purchases for Beauty Insiders, triple point purchases for VIBs and quadruple point purchases for VIB Rouge members, August 12th - 18th.
"We are excited to announce the relaunch of Sephora's loyalty rewards program...the program's revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers," said Julie Bornstein, chief marketing and digital officer, Sephora.
The changes include a new premium membership level - VIB Rouge.
This level is reserved for those who spend $1,000+ in a calendar year and offers unparalleled insider access to one-of-a-kind experiences and rewards. The chic red VIB ROUGE card opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline.
Sephora has also created a new Beauty Insider digital hub - plus, revamped rewards for all tiers in its loyalty program. New features inlcude new ways to use points, members-only beauty classes, and first access to the most coveted new products in beauty.
Sephora is also offering this promotion - double point purchases for Beauty Insiders, triple point purchases for VIBs and quadruple point purchases for VIB Rouge members, August 12th - 18th.