07.18.11
Vitaly Skiba, a senior design student from the New York Institute of Technology (NYIT) won the 2011 Project 5th Avenue student packaging design contest organized by Americhem, Inc., headquartered in Cuyahoga Falls, Ohio.Skiba received a $1,000 scholarship for his design of “Pachy,” a hand soap dispenser and toothbrush holder in the shape of an elephant. He designed the packaging as a fun alternative to regular hand soap dispensers. The trunk serves as the dispenser nozzle and the extended hollowed-out arms serving as toothbrush holders. The goal was to make a soap dispenser and toothbrush holder that will give young children more incentive to wash their hands and brush their teeth, Skiba explained.
Mary Ann Koo and Christina Xu, both from the Rhode Island School of Design (RISD), came in second, receiving a $500 scholarship award for their hygienic cosmetics concepts. Hee Seung Lim, of the Art Center College of Design in California, won the third place award of $250 for his men’s expert packaging line.
“We recognize the need for new and fresh ideas for the beauty packaging industry,” said Doreen Becker, color trends expert and packaging market development manager, at Americhem. “We look to design schools and students to offer solutions, and we are pleased with the quality and scope of the projects we received. Project 5th Avenue not only exposes students to global brand owners but is also a great educational experience.”
The company received 57 entries from more than ten design schools across the country. Entries were judged based on their relevance to the beauty packaging industry, innovation, aesthetics and sustainability. A panel of three judges, made up of industry experts, reviewed all submissions.The panel included Michelle Green, art professor at the New School University; Erica Duke from Estee Lauder, who was also the winner of last year’s inaugural contest; and Doreen Becker. Visitors to Americhem’s booth at the 2011 HBA Global Expo in New York City voted for their top designs. The Project 5th Avenue design contest is open to students, recent graduates and design classes.
Mary Ann Koo and Christina Xu, both from the Rhode Island School of Design (RISD), came in second, receiving a $500 scholarship award for their hygienic cosmetics concepts. Hee Seung Lim, of the Art Center College of Design in California, won the third place award of $250 for his men’s expert packaging line.
“We recognize the need for new and fresh ideas for the beauty packaging industry,” said Doreen Becker, color trends expert and packaging market development manager, at Americhem. “We look to design schools and students to offer solutions, and we are pleased with the quality and scope of the projects we received. Project 5th Avenue not only exposes students to global brand owners but is also a great educational experience.”
The company received 57 entries from more than ten design schools across the country. Entries were judged based on their relevance to the beauty packaging industry, innovation, aesthetics and sustainability. A panel of three judges, made up of industry experts, reviewed all submissions.The panel included Michelle Green, art professor at the New School University; Erica Duke from Estee Lauder, who was also the winner of last year’s inaugural contest; and Doreen Becker. Visitors to Americhem’s booth at the 2011 HBA Global Expo in New York City voted for their top designs. The Project 5th Avenue design contest is open to students, recent graduates and design classes.