04.16.09
Beautology Brands Company - hair care marketer and distributor of Charles Worthington London, Chemistry Salon Labs, and Daisy Fuentes Style Pro - has added the Salon Selectives hair care brand to its portfolio.
Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured brightly colored packaging and a much-loved green apple fragrance, as well as offering the promise of custom care for salon beautiful hair. In fact, Salon Selectives was the first salon-inspired and salon quality brand available in mass retail stores, an approach that proved to be highly successful:at its peak, the brand had a 6.5 percent market share and annual sales of $275 million.
Stuart Straus, president and CEO of Beautology Brands remembers Salon Selectives’ success well, as he launched his hair care career with Helene Curtis Industries and looks forward to revitalizing the iconic brand."This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well-known and successful brands in the history of hair care," said Mr. Straus."Our research shows that Salon Selectives still has over 80 percent awareness among consumers".
According to Mr. Straus, the firm will strategically re-introduce the brand to fill a major need in the salon value segment at food, drug and mass retailers nationwide.To rebuild its winning history, the company will leverage the Salon Selectives’ strong brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and the universally appealing fragrance.The brand will also revisit the famous "Just stepped out of the salon" jingle.
Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured brightly colored packaging and a much-loved green apple fragrance, as well as offering the promise of custom care for salon beautiful hair. In fact, Salon Selectives was the first salon-inspired and salon quality brand available in mass retail stores, an approach that proved to be highly successful:at its peak, the brand had a 6.5 percent market share and annual sales of $275 million.
Stuart Straus, president and CEO of Beautology Brands remembers Salon Selectives’ success well, as he launched his hair care career with Helene Curtis Industries and looks forward to revitalizing the iconic brand."This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well-known and successful brands in the history of hair care," said Mr. Straus."Our research shows that Salon Selectives still has over 80 percent awareness among consumers".
According to Mr. Straus, the firm will strategically re-introduce the brand to fill a major need in the salon value segment at food, drug and mass retailers nationwide.To rebuild its winning history, the company will leverage the Salon Selectives’ strong brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and the universally appealing fragrance.The brand will also revisit the famous "Just stepped out of the salon" jingle.