09.29.08
Axe, a division of Unilever, will roll out Axe Hair in December. The new line will include shampoos, conditioners and styling products. The Axe Hair line includes:
• Axe Just Clean Shampoo provides a fresh scent and invigorating feel
• Axe De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game
• Axe De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair
• Axe Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control
• Axe 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game
• Axe Just Soft Conditioner leaves hair super soft
• Axe Messy Look Paste gives hair a messy, just-out-of-bed look
• Axe Spiked-Up Look Putty gives hair hold without all the hard
• Axe Clean-Cut Look Pomade gives guys a polished look without appearing wet
• Axe Shaggy Look Cream gives longer manes an easy-going look
Axe Hair shampoos and conditioner will retail for $4.99 for a 12-oz. bottle and Axe Hair styling aids will retail for $6.99 for a 2.64-oz. jar; enough for 75 uses.
• Axe Just Clean Shampoo provides a fresh scent and invigorating feel
• Axe De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game
• Axe De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair
• Axe Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control
• Axe 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game
• Axe Just Soft Conditioner leaves hair super soft
• Axe Messy Look Paste gives hair a messy, just-out-of-bed look
• Axe Spiked-Up Look Putty gives hair hold without all the hard
• Axe Clean-Cut Look Pomade gives guys a polished look without appearing wet
• Axe Shaggy Look Cream gives longer manes an easy-going look
Axe Hair shampoos and conditioner will retail for $4.99 for a 12-oz. bottle and Axe Hair styling aids will retail for $6.99 for a 2.64-oz. jar; enough for 75 uses.