07.26.07
Consumer and retail information provider The NPD Group, Inc. has launched a new service tracking sales of prestige beauty products in China. The fresh offering is the first and only point-of-sale tracking service for the prestige beauty industry in that country, covering the fragrance, make-up and skincare businesses. NPD’s beauty tracking in China complements the firm’s expanding portfolio of beauty tracking businesses in the U.S., France and Italy.
Subscribers to the new service will receive quarterly reports with monthly breakouts of sales volume and market share at the category, brand, and product level available from January 2007. Item-level information is available for select products. The service also tracks new launches and sales of products by attribute, such as “whitening.” Data are being collected from a leader panel of 32 stores in six cities across China, with plans to expand to more than 50 department stores in 10 cities next year.
With the new service, NPD announced that it has also opened an office in Beijing and named Edward Wang as manager of the beauty business in China. In the role, Wang will oversee sales, client development and operations.
Subscribers to the new service will receive quarterly reports with monthly breakouts of sales volume and market share at the category, brand, and product level available from January 2007. Item-level information is available for select products. The service also tracks new launches and sales of products by attribute, such as “whitening.” Data are being collected from a leader panel of 32 stores in six cities across China, with plans to expand to more than 50 department stores in 10 cities next year.
With the new service, NPD announced that it has also opened an office in Beijing and named Edward Wang as manager of the beauty business in China. In the role, Wang will oversee sales, client development and operations.