02.01.11
Disc Graphics, a leading source of specialty packaging solutions for the beauty and personal care markets for more than 20 years, has announced the launch of a new corporate identity strategy. In line with its renewed vision, the company has shortened its name to DISC —a designation already in use.
“We have re-branded ourselves to reflect the organization we have become,” said Don Sinkin, chief executive officer of DISC. “Much more than a graphic arts company, we have evolved into a strategic partner for our clients, providing a host of services and creative solutions for packaging their products. The name DISC better reflects who we are, what we offer, and our vision for the future.”
DISC’s new red logo serves double duty as it represents its new brand image and core strengths embodied in a new tagline: Decisive. Inspired. Strategic. Confident.
“We have re-branded ourselves to reflect the organization we have become,” said Don Sinkin, chief executive officer of DISC. “Much more than a graphic arts company, we have evolved into a strategic partner for our clients, providing a host of services and creative solutions for packaging their products. The name DISC better reflects who we are, what we offer, and our vision for the future.”
DISC’s new red logo serves double duty as it represents its new brand image and core strengths embodied in a new tagline: Decisive. Inspired. Strategic. Confident.