02.01.11
Alcan Packaging Beauty now has a new name—Albéa—to follow its change of ownership in July 2010. The new company brand identity has been based on a subtle name change and a powerful logo. According to the manufacturer, the semantics of Albéa evoke the word “beauty” and symbolize material embellishment, referring to its core business. The letter A at the beginning and at the end of the name, says a spokesperson, reflects its openness. The new Albéa brand will be rolled out globally during the next six months. More info: www.albea-group.com