• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    It's International Women's Day—But What Does That Mean?

    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection

    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More

    Ulta Beauty Opens in Herald Square

    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection

    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More

    Elizabeth Arden Taps Sui He as Global Brand Ambassador

    Global Hair Color Market Forecasted to Grow

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty Brands Led By Women On a Mission To Do Good

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    LVMH

    Henkel

    Beiersdorf

    Shiseido

    Coty
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Neenah Packaging

    JP Packaging LLC.

    Yonwoo/PKG

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Color Carton Corp.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    Indies That Don’t Take Packaging for Granted

    ...

    Indies That Don’t Take Packaging for Granted
    Lilah b.’s swivel-open metal compacts resemble stones.
    Indies That Don’t Take Packaging for Granted
    Organic, high-pigment baked blush in a bamboo compact, from Antonym.
    Indies That Don’t Take Packaging for Granted
    Forest-based products from Juniper Ridge include solid fragrance, essential oils, tea and incense.
    Indies That Don’t Take Packaging for Granted
    Indies That Don’t Take Packaging for Granted
    Sabe Masson’s packaging and graphics transport the user to another era.
    Indies That Don’t Take Packaging for Granted
    Karen Young
    Related CONTENT
    • A Renewed Interest and Upswing in J-Beauty
    • Cosmoprof Bologna Hosts A Quarter Million Visitors
    • Quick-to-Market Packaging Takes Priority
    • Scentbird Launches Lip Balm
    • Entry Deadline Extended for Cosmoprof NA Awards
    Karen Young, The Young Group01.26.18
    There’s not much question that indie brands are the bright shiny object of the moment. The beauty industry is fascinated by them; an entire platform of incubators and support systems has emerged and the consumer is enthralled.  They are bringing a great deal of innovation and fresh thinking to the market.

    Although still a small part of the overall beauty business, the indie segment is growing about 20% annually. And it shows no signs of slowing down.

    Their fresh perspective impacts all aspects of brand building, from product to distribution to consumer interaction. I’ve chosen four small brands that have packaging stories worth sharing.

    —Lilah b. from Sausalito, California, believes “with less, you are more.” The minimalistic collection allows consumers to achieve a finished look with fewer products, encouraging a movement to declutter, minimize and simplify.

    Formulas combine nourishing and moisturizing ingredients from earth and sea to deliver a healthy glow. Multipurpose products are packaged in sleek and modern, signature “stones” which are actually swivel-open metal compacts [created by HCT Group].

    The compacts are beautiful and very ergonomically pleasing to hold. Carrying a couple of them adds significant weight to a makeup bag, however.

    —Antonym Cosmetics launched in 2013 by Miami makeup artist Valerie Giraud, with organic, highly pigmented makeup and cruelty-free brushes.

    The choice of bamboo as a sustainable material for the primary packaging and brushes was a major decision. It truly supports the “healthy” positioning of the products.
    Valerie’s favorite beauty tip: “The way you feel on the inside reflects the way you look on the outside (but a little lipstick and mascara help).”

    —Juniper Ridge, a Berkeley, California—based company is built on the simple idea that nothing smells better than the forest and the only way to bring this beauty home is to strap on your boots and go.

    The brand’s Wilderness Perfume is created by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms and tree trimmings that are sustainably harvested on the trail. Each product’s harvest number can be searched on the website to see photos of the plants and the fragrance extraction techniques.

    The packaging reflects the basic, no frills, nature-first approach of the “Field Lab.”  It looks as though it was created and labelled in the wild. The graphics appear loosely drawn on site.

    —Sabe Masson is a French company founded by Isabelle Masson-Mandonnaud. With a focus on what the company calls “soft perfume,” the intricate packaging is critical to the storytelling aspect of the brand.

    Elegant, charming, refined and feminine, the packaging and graphics transport the user to another era and another world.

    The first “Maison du Soft Perfume” opened in Paris in 2015. The shop invites visitors to discover and learn a different way of using perfume: a light, easy ritual that combines the origins of perfume with modern femininity. It strives to give perfume a new identity, which Isabelle calls “a dance on the skin.” The primary and secondary packaging provide an artistic background to the story.

    For a young, little-known brand, the packaging is an important piece of the company’s communication. Whether seen in-store or on a device screen, it is the first point of contact with the product. It can enhance and support the story and clinch the sale. It should never be taken for granted.

    About the Author:

    Karen Young is CEO & founder of The Young Group. Before opening her company in 1999, she was VP of marketing, product development & advertising for Lancôme.

    Prior to that, she spent 17 years at Estée Lauder, in executive marketing positions. Karen is an adjunct professor at The Fashion Institute of Technology, teaching product development in the Master’s Degree program in Cosmetic & Fragrance Marketing and Management.
    Related Searches
    • lipstick
    • device
    • marketing
    • boots
    Suggested For You
    A Renewed Interest and Upswing in J-Beauty A Renewed Interest and Upswing in J-Beauty
    Cosmoprof Bologna Hosts A Quarter Million Visitors Cosmoprof Bologna Hosts A Quarter Million Visitors
    Quick-to-Market Packaging Takes Priority Quick-to-Market Packaging Takes Priority
    Scentbird Launches Lip Balm Scentbird Launches Lip Balm
    Entry Deadline Extended for Cosmoprof NA Awards Entry Deadline Extended for Cosmoprof NA Awards
    Color Cosmetics: Packaging Self-Expression Color Cosmetics: Packaging Self-Expression
    Do You Have a Great Beauty Package or Formulation? Do You Have a Great Beauty Package or Formulation?
    Beauty Packaging Magazine Reveals Record-Breaking Website Traffic Beauty Packaging Magazine Reveals Record-Breaking Website Traffic
    Antonym Cosmetics Launches 100% Natural Eyebrow Pencil Antonym Cosmetics Launches 100% Natural Eyebrow Pencil
    Stock Packaging for Customization and Exclusivity Stock Packaging for Customization and Exclusivity
    HCT Group Wins Estée Lauder’s Supplier Excellence Award HCT Group Wins Estée Lauder’s Supplier Excellence Award
    Innovative Cosmetics Packaging: A Look at 2017 Innovative Cosmetics Packaging: A Look at 2017
    HCT Group Wins Estee Lauder HCT Group Wins Estee Lauder's Supplier Excellence Award

    Related Columns

    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Pai Skincare Rebrands For An Eco-Conscious World

      Pai Skincare Rebrands For An Eco-Conscious World

      Covid-19 triggered this vertically integrated skin care brand to realign with changing consumer values—and take a look at its unique carton in this video.
      Jamie Matusow, Editor-in-Chief 02.03.21

    • Cosmetics
      How Will Beauty Look in 2021?

      How Will Beauty Look in 2021?

      As the struggle continues, sweeping changes are in store for our industry’s future, and opportunities abound as we enter the new year.
      Larissa Jensen, Vice President, Beauty Industry Advisor, The NPD Group 02.03.21

    • Decorative Effects | Eco-friendly | Glass | Package Development | Skin Care/Sun Care
      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor redesigned its sustainable packaging, giving it a graphically-rich, of-the-moment look—here's a Q&A with Xavier Quattrocchi-Oubradous.
      Jamie Matusow, Editor-in-Chief 11.30.20


    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainability to Remain Key for Beauty Industry Players

      Sustainability to Remain Key for Beauty Industry Players

      Euromonitor takes an in-depth look at the vibrant skincare category, and what beauty brands can learn from generational consumer preferences.
      Kayla Villena , Senior Analyst at Euromonitor International 11.04.20

    • Cosmetics
      From Power Player to Solotrepreneur: Unfiltered Insights

      From Power Player to Solotrepreneur: Unfiltered Insights

      A former Sephora exec launches her own brand in one-of-a-kind custom packaging. Here are some of the takeaways other brand founders can lean on.
      Daniela Ciocan, Founder, Unfiltered Experience 11.02.20

    • Skin Care/Sun Care
      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      The skincare line relies on the Orpheus flower -- and its founder Sara Kyurkchieva, says sustainable packaging was essential.
      Jamie Matusow, Editor-in-Chief 07.24.20


    • Eco-friendly | Pouches | Skin Care/Sun Care | Sustainable Pkg/Practices
      Aú Natural Skinfood Believes In Doing Things Differently

      Aú Natural Skinfood Believes In Doing Things Differently

      From local, clean ingredients to refillable aluminum packs, this New Zealand brand is dedicated to helping consumers reduce their carbon footprint.
      Jamie Matusow, Editor-in-Chief 06.01.20

    • Devices | Package Development | Skin Care/Sun Care
      Does Personalized Beauty Mean the End of Off-the-Shelf?

      Does Personalized Beauty Mean the End of Off-the-Shelf?

      Packaging professionals need to think ahead to what might elevate products’ structure and design.
      Nick Vaus, Partner and Creative Director 06.01.20

    • Cosmetics | Sustainable Pkg/Practices
      Avon Launches Clean Beauty, Recyclable Product Line

      Avon Launches Clean Beauty, Recyclable Product Line

      Seven of the nine Distillery products are waterless.
      03.04.20


    • Design Capabilities | Printing/Decorating | Skin Care/Sun Care
      ‘New Models of Aspiration’ Shape 2019 Industry Trends

      ‘New Models of Aspiration’ Shape 2019 Industry Trends

      Euromonitor says skincare remains unchallenged, helped by alignment with health and self-care.
      Hannah Symons, Head of Beauty and Personal Care at Euromonitor International 08.30.19

    • Cosmetics | Eco-friendly | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      A First Look at This Year’s Luxe Pack Monaco

      A First Look at This Year’s Luxe Pack Monaco

      A preview of what you’ll find at the luxury packaging show on September 30th through October 2nd, 2019.
      Marie Redding, Senior Editor 08.30.19

    • Cosmetics | Eco-friendly | Package Development | Plastics | Skin Care/Sun Care | Sustainable Pkg/Practices
      Profiles in Sustainable Packaging

      Profiles in Sustainable Packaging

      These 3 beauty brand founders all made a switch to sugarcane and other renewable materials.
      Jamie Matusow, Editor-in-Chief 08.30.19


    • Cosmetics | Personal Care | Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainable Packaging Can Be a Beautiful Thing

      Sustainable Packaging Can Be a Beautiful Thing

      ...
      Nick Vaus , Partner and creative director, at Free the Birds 04.30.19

    • Cosmetics | Skin Care/Sun Care
      MakeUp in Paris Celebrates 10 Years

      MakeUp in Paris Celebrates 10 Years

      The show marks a milestone anniversary on June 20th and 21st.
      Marie Redding , Senior Editor 04.30.19

    • Cosmetics | Fragrances | Skin Care/Sun Care
      Luxe Pack New York Moves to the Javits Center

      Luxe Pack New York Moves to the Javits Center

      The show will take place May 15th - 16th in its new location.
      Marie Redding, Senior Editor 04.30.19

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • E.l.f. Cosmetics And Chipotle Collaborate On Burrito-Inspired Makeup Collection
    • Wondering How To Connect To The Latina Market?
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    • Ulta Beauty Opens In Herald Square
    Breaking News
    • It's International Women's Day—But What Does That Mean?
    • e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    • Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    • Ulta Beauty Opens in Herald Square
    • Elizabeth Arden Taps Sui He as Global Brand Ambassador
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login