Slideshows

8 Food-Inspired Makeup Collections

These food and makeup collaborations feature unique eye-catching packaging and creative colors.

By Charles Sternberg, Associate Editor 08.04.22
Makeup and food—they may seem like an odd couple, but food-inspired makeup collaborations have been a hot trend as of late.
 
Something about combining familiar snacks with beauty products is attractive to brands and consumers alike. Perhaps it’s the colorful limited-edition packaging that these products feature or the creative marketing?
 
From burrito-inspired eyeshadow palettes to wing sauce-inspired lip glosses, here are eight makeup collections that will make your mouth water:

1. e.l.f. x Chipotle Collection

Beauty and burritos? It seems like an unlikely combination, but last year, e.l.f. Cosmetics and Chipotle came together to launch a limited edition e.l.f. x Chipotle collection. Obviously, the unique duo worked, because e.l.f. continued to launch several more food-inspired makeup collections after this.

2. Hipdot x Reese’s Collection

HipDot Cosmetics’ Reese’s peanut butter cup-inspired makeup line featured cute candy-inspired foil packaging, and makeup colors inspired by Reese's.

3. e.l.f. Cosmetics Cookies ‘N’ Dreams Collection

This clean makeup collection was inspired by crumbled chocolate cookies swirled with creamy ice cream.

4. Oscar Mayer Face Mask

It may seem like a joke or publicity stunt, but it's real—Oscar Mayer created the first-ever bologna-inspired face mask. Oscar Mayer partnered with the Korean private label beauty company Seoul Mamas to produce the hydrogel sheet mask, which looks like it belongs in a supermarket.

5. e.l.f. x Dunkin’ Makeup Collection

Earlier this year, e.l.f. Cosmetics and Dunkin’ unveiled a limited-edition makeup collection that offered an array of donut and coffee-inspired shades, shapes, textures and scents.
 
In celebration of the collection, e.l.f. and Dunkin’ even launched a donut-shaped walk-through pop-up experience encouraging NYC to “wake up and makeup.”

6. HipDot Girl Scout Cookies Makeup Collection

In May, HipDot launched a Girl Scout Cookies makeup collection inspired by the organization’s most-loved cookies—and the products were scented. The collaboration celebrated The Girl Scout Cookie Program—the largest girl-led entrepreneurial program in the world.

7. Winky Lux Saucy Gloss Collection

Casual dining brand, Applebee’s, partnered with makeup and skincare brand, Winky Lux, to launch Saucy Gloss – a collection of four lip glosses inspired by Applebee’s wing sauces.

8. Sally Hansen’s Insta-Dri X Sour Patch Kids Collaboration

Sally Hansen's Insta-Dri X Sour Patch Kids limited edition collaboration features nine shades inspired by the candy’s tropical flavor offerings—from “Tropink” to “Maliblue Twist.”
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