01.18.22
e.l.f. Cosmetics has unveiled a new limited-edition Cookies ‘N’ Dreams collection inspired by crumbled chocolate cookies swirled with creamy ice cream. The collection features 13 clean beauty products starting at just $4.
“After the successful launch of our Mint Melt collection in 2021, we asked our community what flavor of ice cream they wanted to wear next,” says Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “Cookies & Cream was their number one! We love creating collections our community desires, and this one is the dreamiest.”
Cookies ‘N’ Dreams is available exclusively on elfcosmetics.com, Walmart.com and at Walmart stores in the U.S. beginning January 20. e.l.f. Beauty Squad loyalty members can shop the collection starting on January 19 on elfcosmetics.com. Globally, the collection will be available exclusively at Superdrug in the U.K. on January 26. Douglas will also launch the collection in Italy and the Netherlands.
The complete Cookies ‘N’ Dreams collection includes:
“After the successful launch of our Mint Melt collection in 2021, we asked our community what flavor of ice cream they wanted to wear next,” says Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “Cookies & Cream was their number one! We love creating collections our community desires, and this one is the dreamiest.”
Cookies ‘N’ Dreams is available exclusively on elfcosmetics.com, Walmart.com and at Walmart stores in the U.S. beginning January 20. e.l.f. Beauty Squad loyalty members can shop the collection starting on January 19 on elfcosmetics.com. Globally, the collection will be available exclusively at Superdrug in the U.K. on January 26. Douglas will also launch the collection in Italy and the Netherlands.
The complete Cookies ‘N’ Dreams collection includes:
- Just the Cream Putty Primer. A limited-edition Cookies ‘N’ Dreams scented version of one of e.l.f.’s most popular products. It primes skin and grips makeup for lasting wear, while evoking the scent of ice cream.
- Cookies ‘N’ Dreams Eyeshadow Palette. Vibrant, creamy and ice cream inspired, these eight ultra-pigmented, blendable shades of mattes, metallics & shimmers are designed to whip up an array of eye-enhancing designs.
- Cookies ‘N’ Dreams Lip Gloss. Satisfy a cookie craving with the subtle scent of these cookies and cream-inspired lip glosses. Three high-shine shades nourish lips with non-sticky, buildable color.
- Cookies ‘N’ Dreams No Budge Eyeshadow. Smudge-proof and crease-proof color that can be worn alone or under eyeshadow.
- Cookie Crumble Lip Exfoliator. This exfoliator’s sugary texture gently buffs to smooth and condition lips, leaving behind a delicious scent.
- Cookies ‘N’ Dreams Milkshake Overnight Mask. A rich, creamy, jojoba bead-infused rinse-off or overnight mask. Chill out as this mask nourishes, soothes and moisturizes skin.
- Single Scoop Face Sponge. This limited-edition Cookies ‘N’ Dreams face sponge with its signature Cookies ‘N’ Dreams swirl serves up a blendable application.
- Cookies ‘N’ Dreams Brush Set. A trio of limited-edition brushes with a creamy swirl design. The vegan and cruelty-free set includes the Eye Contour Brush, Blending Brush and Flat Eyeshadow Brush.