03.31.22
e.l.f. Cosmetics and Dunkin’ have unveiled a limited-edition makeup collection that offers an array of donut and coffee-inspired shades, shapes, textures and scents.
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of Integrated Marketing Communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
The limited-edition makeup collection includes:
The collection will be available exclusively on e.l.f. Cosmetics’ website on March 31, and at Ulta Beauty stores and on Ulta’s website on April 3
Located in the West Village at 414 West 14th Street, early risers will be surprised by the oversized walk-up window where they can check out the entire e.l.f. x Dunkin’ collection and leave with some morning essentials. The pop-up shop will be open from 8:00AM – 12:00PM EDT, or while supplies last.
“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of Integrated Marketing Communications, Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
The limited-edition makeup collection includes:
- The Dunkin’ Dozen, $16. 12 shades of pigmented eyeshadows with creamy, blendable textures—inspired by Dunkin’ donuts favorites: Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.
- Donut Forget Putty Primer, $12. A glazed-up primer with a smooth texture, sweet donut scent & soft-focus, glowing finish.
- Coffee Lip Scrub, $6. A gentle, exfoliating scrub with a Dunkin' Coffee scent.
- Glazed for Days Lip Gloss Set, $12. A sheer, glossy duo of Dunkin's iconic colors – with a donut scent.
- Strawberry Frosted with Sprinkles Face Sponge, $9. A donut-inspired sponge for blending.
- The Classic Dunkin’ Stack Vault, $75. The complete 5-piece collection – PLUS a limited-edition e.l.f. x Dunkin' reusable cup & straw-inspired brush set.
The collection will be available exclusively on e.l.f. Cosmetics’ website on March 31, and at Ulta Beauty stores and on Ulta’s website on April 3
e.l.f. x Dunkin’ Pop-Up
In celebration of the collection, e.l.f. and Dunkin’ will bring to life a donut-shaped walk-through pop-up experience encouraging NYC to wake up and makeup on April 5.Located in the West Village at 414 West 14th Street, early risers will be surprised by the oversized walk-up window where they can check out the entire e.l.f. x Dunkin’ collection and leave with some morning essentials. The pop-up shop will be open from 8:00AM – 12:00PM EDT, or while supplies last.