03.23.23
After e.l.f. Cosmetics and Drunk Elephant recently hosted pop-ups, Tree Hut is now launching its first pop-up experience on March 24 and 25 in New York City—offering fans the chance to experience the “sights, feels and scents of self-care.” The Tree Hut x NYC Pop-Up will feature the brand’s best-selling products and its new Foaming Gel Body Wash collection.
From a psychedelic bathtub to life-size product installations and a waterless shower walkthrough, consumers will be able to see, touch and smell Tree Hut while sharing their pop-up moments with their followers on social.
“As a brand that has such an impactful and viral digital presence on social media, we wanted to celebrate our loyal fans by giving them a physical branded space to fully immerse themselves in the colorful and imaginative world of Tree Hut,” said senior marketing manager, Hazel Smith. “The Tree Hut x NYC Pop-Up is the perfect place for our consumers to learn about new products, experience the best-sellers they already love and create unique content in a vibrant space that brings Tree Hut out of the shower and into the city.”
The first 100 attendees each day will leave with a set of the entire Tree Hut regimen in one of Tree Hut's signature scents. The following 500 attendees each day will receive a new Foaming Gel Body Wash and body scrubber.
Pop-Up Details:
Showcasing the Brand’s Body Care Regimen
For its first-ever pop-up, Tree Hut created installations with bold colors to showcase the brand's body care regimen, which includes Foaming Gel Body Wash, Shea Sugar Body Scrub, Moisturizing Shave Oil and Whipped Shea Body Butter, in corresponding Cleanse, Exfoliate, Shave, Rinse and Hydrate rooms.From a psychedelic bathtub to life-size product installations and a waterless shower walkthrough, consumers will be able to see, touch and smell Tree Hut while sharing their pop-up moments with their followers on social.
“As a brand that has such an impactful and viral digital presence on social media, we wanted to celebrate our loyal fans by giving them a physical branded space to fully immerse themselves in the colorful and imaginative world of Tree Hut,” said senior marketing manager, Hazel Smith. “The Tree Hut x NYC Pop-Up is the perfect place for our consumers to learn about new products, experience the best-sellers they already love and create unique content in a vibrant space that brings Tree Hut out of the shower and into the city.”
The first 100 attendees each day will leave with a set of the entire Tree Hut regimen in one of Tree Hut's signature scents. The following 500 attendees each day will receive a new Foaming Gel Body Wash and body scrubber.
Pop-Up Details:
- Day 1: Friday, March 24th from 11 a.m. to 7 p.m.
- Day 2: Saturday, March 25th from 10 a.m. to 6 p.m.
- Location: 365 Broadway, New York, NY 10013