10.10.22
Drunk Elephant is bringing its signature pop-up experience, House of Drunk, to France.
House of Drunk Paris will open for two days, October 15-16, on the Rive Gauche in the 5th arrondissement. Fans will be able to touch, see, hear, and experience the world of Drunk Elephant, the brand says.
The House of Drunk pop-up experience was created in 2018, and has been held in London, Singapore, and New York. Paris will be the most imaginative expression of Drunk Elephant to date.
Drunk Elephant's founder and chief creative officer Tiffany Masterson, says Paris has long been a source of inspiration, so there was no better place to celebrate the brand's strong expansion throughout the EMEA region. It's the skincare brand's first pop-up since 2019.
"I'm so excited to bring the world of Drunk Elephant to consumers and fans in Paris! Inside the House of Drunk, guests will be able to experience our unique philosophy and participate in fun Drunk Elephant moments," says Masterson.
An Immersive Experience Featuring Playful Motifs
The two-story space will be dressed in the brand's colorful and playful motifs and will feature immersive experiences. Fans can discover the Drunk Elephant Difference, learn how to create a skincare smoothie, and sample the brand's biocompatible formulas for skin, hair, and body.Installations include the Mixing Station, where guests can receive personalized smoothie consultations; the Ceramighty Tunnel for visitors to discover the recently launched Ceramighty AF Eye Balm; and much more. Attendees can select their favorite charms from the Charm Bar and shop the full collection in partnership with Sephora France.
Each day, the first 30 visitors will receive exclusive Drunk Life swag that is currently not available in France.
House of Drunk Paris will be located at Pavillon Rive Gauche, 6, rue Frédéric Sauton, 75005.