Beauty Launches

Megan Maroney Debuts Her First Fragrance with Scent Beauty

Calliope is inspired by the Greek Muse of storytelling and comes in a heart-shaped bottle and kintsugi-inspired detailing.

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By: Rachel Klemovitch

Assistant Editor

Timed to the launch of Megan Maroney’s Cloud 9 Tour, the country music star debuts her first fragrance: Calliope. 

Made in partnership with Scent Beauty, Calliope marks Maroney’s entry into the fragrance market.

This floral musk fragrance comes in a heart-shaped bottle and a charm that is inspired by Maroney’s signature ring. Kintsugi-inspired detailing celebrates beauty in imperfection and the back of the bottle features handwritten lyrics from “Beautiful Things.”

The bottle’s sideways heart design pays homage to Maroney’s ‘Am I Okay?’ era and the interior design is inspired by her current Coloud 9 era. 

Maroney said:

“I’ve spent the last year and a half crafting Calliope, my debut fragrance. The heart-shaped bottle felt very me, of course. But beyond the heart, it’s inspired by the Japanese art of kintsugi… It’s a reminder that our imperfections and experiences become part of what makes us unique… The fragrance itself is fresh, effortless, and meant to be an everyday signature. On the back of the bottle, I’ve added handwritten lyrics.”

Fragrance notes include peach blossom, pink citrus, rosy ambergris, jasmine, plumeria, pink peony, orris, mineral musk, and ambroxan. 

Maroney resonated with the legend of Calliope from Greek mythology, using it as inspiration for the scent. Through the fragrance Calliope, Maroney reflects her distinctive voice, emotional authenticity, and ability to transform experiences into songs. 

Steve Marmoris, CEO of Scent Beauty, commented:

“With Calliope, we sought to capture a fragrance that feels personal, aspirational, and unmistakably Megan. As an influential breakout artist and influencer of her generation, Scent Beauty was thrilled to partner with Maroney to develop her signature fragrance.”

To celebrate, Scent Beauty rolls out a 360-degree marketing campaign that includes consumer sampling, immersive retail spaces, and activations designed to enable fans to experience Calliope nationwide. 

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