Ariana Grande Debuts Cloud Aurora with Luxe Brands

Global multi-platinum recording artist, actress, and entrepreneur Ariana Grande unveils Cloud Aurora, the newest addition to her Cloud fragrance collection, launching July 14th.

The Cloud franchise made its debut in 2018 with the launch of the original Cloud fragrance, becoming an instant cult-classic and winning 2019 Fragrance of the Year at the Fragrance Foundation Awards. 

Ariana Grande said:

“Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time. Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream.”

For Cloud Aurora, the bottle has a radiant pearlescent finish that catches the light like a soft shimmer in the sky. Cloud Aurora captures a moment of wonder, light, and endless possibilities in the next era of the Cloud legacy.

Created by Firmenich’s Clement Gavarry, the same perfumer behind the iconic Cloud and Cloud Pink fragrances, Cloud Aurora is a blend of sugar, musk, and blackcurrant that swirls into vanilla-dipped petals and woods. Finishing with a hint of vanilla smoke and golden amber.

Tony Bajaj, President and Chief Executive Officer of Luxe Brands commented:

“Our partnership with Ariana Grande has been formed over a decade of collaboration, award winning fragrances and groundbreaking growth globally. When we set our goals together it was Ariana Grande with her mom Joan that shared their aspiration to have a brand and franchise that stood the test of time like Elizabeth Taylor White Diamonds. Together we have surpassed this goal, and we look forward to the success of Ariana’s newest fragrance, Cloud Aurora.”

Cloud Aurora Eau de Parfum will come in a 100ml and 10 ml spray options.