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What started as an April Fool’s joke became a highly-requested item that Kayali is now delivering.
July 2, 2026
By: Rachel Klemovitch
Assistant Editor
When founder Mona Kattan teased a fictional scent called “Kitten Musk | 41,” the brand’s global community responded with overwhelming demand to bring it to life.
Now, Kayali launches Boujee Kitty Caramel Milk | 22 globally on July 25, 2026, at Sephora.
Founder & CEO Mona Kattan commented:
“This perfume started as an April Fool’s joke, but the love we got from the community was so real, we knew we had to bring it to life! Our community has always been at the heart of everything we do, and Boujee Kitty Caramel Milk | 22 is the perfect example of that. Inspired by my love for caramel, I wanted to create the ultimate gourmand fragrance with salted caramel, caramel milk and caramel santal that felt rich, creamy, comforting and completely addictive.”
This is a warm, spicy, and gourmand scent that includes caramel milk, salted caramel, and caramel santal.
Additionally, Kattan launches the Boujee Kitty campaign. Inspired by glamorous old Hollywood and set in a plush pink cinema, each campaign star delivered standout performances.
Boujee Kitty campaign also stars the brand’s BFFs (Best Fragrance Friends) and influencers: Ginevra Giaccherini, Noemie Carlin, Broderick Hunter, Amy K, Ketra Beason, Jahanara Rahman, and Samer Fahs.
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