Editorial
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Packaging in the Fast Lane
Just back from Cosmoprof North America in Las Vegas, where Beauty Packaging’s publisher, Jay Gorga, and I spent several days systematically walking the show floor, and visiting with industry suppliers and brands. (For a full review of the packa…Jamie Matusow , Editor-in-Chief 09.01.18
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‘Clean Beauty’ Makes Its Mark
“Clean Beauty” is a descriptive two-word phrase that has edged its way into our everyday vocabulary. The words mark consumers’ passion for “natural” products that are defined as free from animal testing, toxic additives,…Jamie Matusow, Editor-in-Chief 07.25.18
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Packaging Photo-Ops
When it comes to Beauty, more than ever it’s the look that counts—now, in an entirely new way. There’s an increasing focus on cosmetic packaging—and how well the products photograph in order to capture attention. As with so…Jamie Matusow, Editor-in-Chief 06.04.18
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Eco Packaging: The Next Frontier for Indies?
As Millennial and Gen-Z consumers express increased concern for the Earth’s fragility, and for the effects of potential materials waste, an eco-consciousness held by many of today’s Indie brands is driving packaging choices in the beauty…Jamie Matusow, Editor-in-Chief 04.30.18
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Eco-Responsible Packaging in the Spotlight
While Beauty Packaging’s special feature in our upcoming April/May issue will highlight the topic of Environmentally Responsible Packaging in the Beauty World, the topic is worth a look this month, as well, as it will undoubtedly continue to im…Jamie Matusow, Editor-in-Chief 03.07.18
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Hair Care
Hair Care Heats Up
Following a wave of acquisitions of color cosmetics and skincare brands over the past few years, activity in the hair care category, particularly with prestige and salon brands, began heating up. Among the action in Fiscal 2017 (as detailed in Beauty…Jamie Matusow, Editor-in-Chief 01.26.18
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Beauty for the Holidays
Online holiday shopping is on the rise this holiday season—but brick and mortar retail is far from dead. In fact, according to The NPD Group, while Beauty remained among the faster growing categories in terms of e-commerce purchase frequency, i…Jamie Matusow, Editor-in-Chief 12.04.17
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Indies All Around Us
Whether in the U.S. or on the other side of the world, locally or globally, established brands or start-ups, no one can deny that over the past few years, digital retail and the “Indie Invasion” have shaken up the entire beauty sphere and…Jamie Matusow, Editor-in-Chief 11.01.17
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Fast, Faster Beauty
With cosmetics’ consumers constantly on the lookout for new products, speed-to-market has become critical for brands that want to appease their present fans—and draw additional ones, especially among the Millennial crowd. And as always, i…Jamie Matusow, Editor-in-Chief 09.01.17
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The ‘Ease of Use’ Factor
A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue…Jamie Matusow, Editor-in-Chief 07.26.17
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Power Tools
Writing this month’s feature on Applicators and Brushes (page 28) was somewhat of an eye-opener for me. In speaking with brands, suppliers and industry experts, I became even more aware of the power of these tools in capturing attention and inf…Jamie Matusow, Editor-in-Chief 06.05.17
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Money is Flowing in New Year Beauty Deals
Barely into the new year, and the buying/buyout trend continues. And Color Cosmetics are in the lead. At a CEW trend forecasting event in New York on January 31, Karen Grant, NPD Group’s global beauty analyst—and a member of Beauty Pac…Jamie Matusow, Editor 03.03.17
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Another Beauty-full Year Ahead
Happy New Year! As we embark on our 22nd year as the only vertical cosmetics, fragrance and personal care packaging magazine and online community in the industry, Beauty Packaging’s publisher Jay Gorga and I wanted to take a moment to thank our…Jamie Matusow, Editor-in-Chief 01.30.17
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The ‘Silent Salesperson’ Speaks Out
While packaging has long been referred to as the “silent salesperson” for engaging consumers’ interest in a product—especially in Fragrance—cartons, bottles, compacts and applicators are now “getting vocal.”…Jamie Matusow, Editor-in-Chief 12.05.16
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Big Beauty Changes on the Horizon
At the ADF&PCD conference in Manhattan, Henry Renella, Senior VP Global Package Development for The Estée Lauder Companies (and a member of Beauty Packaging’s Board of Advisors), commented on how the industry is changing very rapidly…Jamie Matusow, Editor-in-Chief 11.02.16
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Beauty Buyers: Be Aware
Caveat Emptor is a Latin legal term that cautions buyers to beware of the goods or services they are purchasing, and to use caution in discerning quality and value. This is especially important when choosing packaging for a cosmetic or fragranc…Jamie Matusow, Editor-in-Chief 07.26.16
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Packaging Takes On Social Dimension
One of last month’s stories in Beauty Packaging highlighted the role of Millennials in fostering new development and adoption of sustainable packaging and practices in the cosmetics and fragrance industry. One of this issue’s feature a…Jamie Matusow, Editor-in-Chief 06.01.16
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Packaging with Millennials in Mind
Happy Spring! It’s always a much anticipated time of year with warming temperatures and signs of regeneration in the natural world. With thoughts of the Earth, it’s also the season when Beauty Packaging takes an annual look at Environment…Jamie Matusow, Editor-in-Chief 04.28.16
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Lifestyle Beauty
Beauty, fashion, lifestyle and technology continue to merge, especially with the evolving and practical uses of digital technology, sensors and electronics. More and more beauty products are launching in small sizes, designed for easy, on-the-go a…Jamie Matusow, Editor-in-Chief 03.16.16
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Standing Out from the Crowd
Writing about innovative packaging in the beauty industry is one of my favorite topics. I’m always amazed at the depth to which brands—especially Prestige ones—go, to launch a product that is so visually or functionally appealing th…Jamie Matusow, Editor-in-Chief 12.07.15
