Editorial

  • Sustainable Pkg/Practices

    Beauty Show Bellwethers

    It may have been 114 degrees F in Las Vegas—but Cosmoprof NA (July 28-30) was once again a cool environment in which to get the current pulse of the beauty industry—as Beauty Packaging’s publisher Jay Gorga and I find is true with a…
    Jamie Matusow, Editor-in-Chief 08.30.19

  • The ‘Green Packaging’ Conundrum

    As consumers (beauty and other) clamor for ‘green’ packaging, brands and suppliers aim to provide innovative solutions that satisfy all parties. But while there have been impressive strides, there’s no question that confusion abound…
    Jamie Matusow, Editor-in-Chief 07.26.19

  • Following Beauty Market Stats

    Forecasting is vital for anticipating trends and fluctuations in any industry, but market research in the Cosmetics & Fragrance category appears to be produced at record levels. It’s what you’d expect when the behemoth global beauty a…
    Jamie Matusow, Editor-in-Chief 05.29.19

  • ‘Mindful Beauty’

    Recently I went online to purchase a simple white T-shirt, and was surprised by the level of info I saw. Not only did the brand specify fabric and laundering instructions, it also detailed where the materials came from as well as the country in which…
    Jamie Matusow, Editor-in-Chief 04.30.19

  • Trendspotting for the Year Ahead

    Less than six weeks into the year (at press time) and unless there’s an unforeseen global change, it already seems clear what the three overriding Beauty trends will be in 2019: M&A activity; a rapid progression of brands and suppliers espo…
    Jamie Matusow, Editor-in-Chief 03.06.19

  • Leading in Beauty

    Happy New Year! Welcome to 2019—and our eagerly awaited annual issue that announces the recipient of the title ‘Beauty Company of the Year: Excellence in Packaging.’ Toward the end of every year, Beauty Packaging asks our online aud…
    Jamie Matusow , Editor-in-Chief 01.30.19
  • Quality and Integrity Lead the Way in I-Beauty

    Quality and Integrity Lead the Way in I-Beauty

    When it comes to Italian exports, cosmetics outrank pasta!
    Jamie Matusow, Editor-in-Chief 12.12.18

  • Beauty with Benefits

    Ask almost anyone in the beauty industry and they’re likely to say that things have changed more in the past few years than in the past few decades. Perhaps No. 1 is an aggressive trend by brands large and small, Indie to Legacy, of moving larg…
    Jamie Matusow, Editor-in-Chief 12.10.18

  • Show Talk: An Industry Barometer

    Beauty Packaging’s publisher, Jay Gorga, and I get the opportunity to meet with industry suppliers and attendees at numerous B2B events, and through our many show floor conversations, we are able to get a real pulse of the industry, even outsid…
    Jamie Matusow, Editor-in-Chief 11.01.18

  • Packaging in the Fast Lane

    Just back from Cosmoprof North America in Las Vegas, where Beauty Packaging’s publisher, Jay Gorga, and I spent several days systematically walking the show floor, and visiting with industry suppliers and brands. (For a full review of the packa…
    Jamie Matusow , Editor-in-Chief 09.01.18

  • ‘Clean Beauty’ Makes Its Mark

    “Clean Beauty” is a descriptive two-word phrase that has edged its way into our everyday vocabulary. The words mark consumers’ passion for “natural” products that are defined as free from animal testing, toxic additives,…
    Jamie Matusow, Editor-in-Chief 07.25.18

  • Packaging Photo-Ops

    When it comes to Beauty, more than ever it’s the look that counts—now, in an entirely new way. There’s an increasing focus on cosmetic packaging—and how well the products photograph in order to capture attention. As with so…
    Jamie Matusow, Editor-in-Chief 06.04.18

  • Eco Packaging: The Next Frontier for Indies?

    As Millennial and Gen-Z consumers express increased concern for the Earth’s fragility, and for the effects of potential materials waste, an eco-consciousness held by many of today’s Indie brands is driving packaging choices in the beauty…
    Jamie Matusow, Editor-in-Chief 04.30.18

  • Eco-Responsible Packaging in the Spotlight

    While Beauty Packaging’s special feature in our upcoming April/May issue will highlight the topic of Environmentally Responsible Packaging in the Beauty World, the topic is worth a look this month, as well, as it will undoubtedly continue to im…
    Jamie Matusow, Editor-in-Chief 03.07.18
  • Hair Care

    Hair Care Heats Up

    Following a wave of acquisitions of color cosmetics and skincare brands over the past few years, activity in the hair care category, particularly with prestige and salon brands, began heating up. Among the action in Fiscal 2017 (as detailed in Beauty…
    Jamie Matusow, Editor-in-Chief 01.26.18

  • Beauty for the Holidays

    Online holiday shopping is on the rise this holiday season—but brick and mortar retail is far from dead. In fact, according to The NPD Group, while Beauty remained among the faster growing categories in terms of e-commerce purchase frequency, i…
    Jamie Matusow, Editor-in-Chief 12.04.17

  • Indies All Around Us

    Whether in the U.S. or on the other side of the world, locally or globally, established brands or start-ups, no one can deny that over the past few years, digital retail and the “Indie Invasion” have shaken up the entire beauty sphere and…
    Jamie Matusow, Editor-in-Chief 11.01.17

  • Fast, Faster Beauty

    With cosmetics’ consumers constantly on the lookout for new products, speed-to-market has become critical for brands that want to appease their present fans—and draw additional ones, especially among the Millennial crowd. And as always, i…
    Jamie Matusow, Editor-in-Chief 09.01.17

  • The ‘Ease of Use’ Factor

    A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue…
    Jamie Matusow, Editor-in-Chief 07.26.17

  • Power Tools

    Writing this month’s feature on Applicators and Brushes (page 28) was somewhat of an eye-opener for me. In speaking with brands, suppliers and industry experts, I became even more aware of the power of these tools in capturing attention and inf…
    Jamie Matusow, Editor-in-Chief 06.05.17