• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Carlyle To Acquire HCP Packaging

    Estée Lauder Companies Faces Class Action Lawsuit
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Shellworks Raises $6.2 Million in Seed Funding

    Ulta Beauty Reports Record First Quarter 2022 Results

    Clean Over Green: U.S. Beauty and Grooming Trends

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora
    Top 20 Companies
    Oriflame

    Natura Cosméticos S.A.

    Amway

    Johnson & Johnson

    Mary Kay
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yuan Harng Co. Ltd.

    Epopack Co. Ltd

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    APC Packaging

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    Aú Natural Skinfood Believes In Doing Things Differently

    From local, clean ingredients to refillable aluminum packs, this New Zealand brand is dedicated to helping consumers reduce their carbon footprint.

    Aú Natural Skinfood Believes In Doing Things Differently
    A range of Aú products with courier pack and cotton bag
    Aú Natural Skinfood Believes In Doing Things Differently
    A refill kit from Aú
    Aú Natural Skinfood Believes In Doing Things Differently
    Tracey Ahern
    Jamie Matusow, Editor-in-Chief06.01.20

    Aú Natural Skinfood, from New Zealand is described as a “no nasties facial care brand that is doing things a bit differently than other skincare brands on the market.”

    For starters, due to superfood ingredients such as Manuka honey, which offers deep hydration and many more skin health benefits, the brand highlights its products for their “skin nourishment” rather than skin care.

    Where does the “Aú” in the name come from? Nope, nothing to do with Auckland. Manuka honey is a deep gold color and the “Aú” references the symbol for gold on the periodic table of elements. But there are plenty of other natural ingredients native to pristine New Zealand like kiwi fruit. And besides its skin food formulas, Aú Natural also makes a mineral powder foundation as well as a collagen powder to accompany the topical skincare regimen.

    Aú Natural’s commitment is to be just as good for the planet as for people, emphasizing it’s all about “Refill not Landfill.” The company has eliminated single-use plastic bottles and instead created a line that provides consumers with refillable aluminum bottles that they purchase only once and then refill with packs that the brand says are completely compostable and biodegradable.

    “By committing to a refillable skincare routine, each user can take a super easy step toward reducing their carbon footprint,” says the brand’s founder, Tracy Ahern. Popular products include On The Spot Acne Treatment, Superfruit Eye Serum, Facial Anti-Ageing Oil, On the Go Brush On Foundation with Sunscreen and PM Night Cream.

    A Passionate Calling

    Ahern said she is passionate about the subject of sustainable packaging, and often “lies awake at night, thinking about it”—and how to reduce the waste that may be incurred by single-use packaging. Her motivation in finding a more sustainable solution “is to make the habitat that we all share livable for generations to come.”

    Finding truly sustainable materials can be a challenge. Ahern notes, “I understand due to availability of what is on the market currently, we have not got our packaging perfect, but we have made a start.” Sustainable choices in packaging are often considerably more expensive, she says, and as a company we are okay with this. The more companies that disrupt and adopt sustainable packaging, the more consumers will demand this and hopefully the costs will improve,” she says.

    Ahern says she makes sustainability her utmost concern throughout the packaging supply chain, from the bottles and jars they use, to retail and shipping boxes and courier bags.

    At Aú, these elements are must-haves when making packaging decisions: Eliminate single-use plastic; use certified food grade infinitely recyclable aluminum; vegan printing ink; biodegradable stickers; eco-friendly adhesives made from renewable sources. Cartons must be robust and reusable, fully recyclable, biodegradable, and made from 100% recycled material.

    Ahern supports B Corp companies and/or companies with clear company values that Aú Natural is aligned with; choose home compostable pouches and courier bags where possible; practice circular economy—company policy is that everything in their business must be purchased secondhand.

    Challenges Faced

    This dedicated sustainability mission is not an easy one. One of the main challenges the company faces says Ahern, is that different countries and cities all recycle and recognize waste differently. For example, she says, “ ‘Compostable” in Christchurch is not the same in Manhattan Beach—we need a global standard for companies to meet.”

    In addition, “Clear regulation for claiming sustainable and ethical packaging should be in place.” She adds, “Consumers like glitz, and we need more education out there on why people should choose earth-friendly packaging, reuse it and perhaps pay more for it.”

    Another challenge for the brand: “Compostable packaging starts degrading the minute we buy it, meaning we cannot buy in bulk for fear that we will just contribute to landfill by not using our product by the use-by date.” Overall, Ahern’s passion for sustainable packaging takes precedence. She says, “There is an endless list of other challenges that we work around for the good of our planet.”

    Tracey Ahern

    Aú founder Tracy Ahern says: “My mission as a beauty innovator is to deliver the most effective skincare treatments, in packaging that has the least impact on our environment.” 
    Related Searches
    • Skin Care/Sun Care

    Related Content

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      Breaking News
      • K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      • Shellworks Raises $6.2 Million in Seed Funding
      • Ulta Beauty Reports Record First Quarter 2022 Results
      • Carlyle To Acquire HCP Packaging
      • Estée Lauder Companies Faces Class Action Lawsuit
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Demand for Rhino Shield Increases
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      FDA Approves Trial Completion for Virtual Incision's MIRA Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Monat Global Wins Four Stevie Awards in the 20th Annual American Business Awards
      Coty Expands Vegan Beauty Portfolio With New Rimmel Mascara
      Ink World

      Latest Breaking News From Ink World

      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      ProAmpac Acquires Specialty Packaging, Inc.
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login