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    Beauty Buzz

    NaturaBrasil Opens Second U.S. Boutique

    The NaturaBrasil store at New Jersey’s Garden State Plaza
    The NaturaBrasil store at New Jersey’s Garden State Plaza
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    03.07.18
    NaturaBrasil, the largest cosmetics company in Brazil, has opened its second location in the U.S., with the reveal of its new boutique at the Garden State Plaza mall in Paramus, NJ. The first flagship store opened in 2017 on Elizabeth Street in Nolita. Both of NaturaBrasil’s U.S. stores reflect the brand’s sustainability efforts and values with décor including locally sourced, repurposed items, reclaimed wood and live plants.

    Natura is known for its rich plant-based moisturizers, scrubs and oil products formulated with exotic extracts from Brazilian biodiversity sourced directly from the Amazon.  Timed with the store opening, Natura also launches its first facial skincare collection in the U.S., Chronos—which is focused on the skin’s needs at different life stages.

    All NaturaBrasil packaging is made of 100% post-consumer recycled materials and is recyclable.
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