Charles Sternberg, Associate Editor01.04.23
Despite challenges ranging from the lingering pandemic to soaring inflation and supply chain woes, the beauty industry experienced some recovery in 2022 as brick-and-mortar and travel retail stores reopened, mask mandates were lifted, salons were back in business and pent-up demand for items including makeup and lipstick, triggered an uptick in consumers’ cosmetic spending.
This year, companies adopted new strategies and initiatives to meet the challenges of a constantly evolving world. As a result, 2022 was marked by a number of beauty deals and acquisitions—big and small. From major global beauty companies like Unilever and L’Oréal to indies and suppliers, companies snatched up haircare, skincare, fragrance and makeup brands with plans for global expansion and further penetration of new and exciting markets.
This year, companies adopted new strategies and initiatives to meet the challenges of a constantly evolving world. As a result, 2022 was marked by a number of beauty deals and acquisitions—big and small. From major global beauty companies like Unilever and L’Oréal to indies and suppliers, companies snatched up haircare, skincare, fragrance and makeup brands with plans for global expansion and further penetration of new and exciting markets.
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