02.02.22
Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins under the umbrella of Famille C, the Courtin-Clarins family holding company, has agreed to acquire clean makeup brand Ilia Beauty.
The idea is that the deal will give the holding company a leader in the burgeoning clean beauty category, which is expected to register significant growth in coming years.
Founded by Sasha Plavsic, Ilia Beauty sees skin care and makeup as one. Its formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors.
Furthermore, the brand utilizes carefully-selected conscious ingredients and strives towards more sustainable packaging through the use of recycled aluminum, glass components and responsibly sourced paper.
Financial terms of the deal were not disclosed.