06.13.23
Tree Hut, which introduced a Birthday Cake collection earlier this year, is launching two new lines—Moonlight Glow and Ocean Glow—to complement its best-selling Tropic Glow product line.
The products feature specially formulated scents that work to elevate consumers' moods and promote overall well-being. The new lines are also infused with unique skin-loving ingredients that awaken the skin and get consumers in the mood to relax, rejuvenate and feel good.
“For years, Tree Hut has been known for its variety of bright and vibrant scents across its product suite, but understanding how daily self-care has such a major effect on mood, the brand wanted to incorporate elevated fragrances and ingredients into its newest launches that help not only nourish the body, but the mind as well,” said Senior Product Development Manager, Kristal Harmon. “With these newly developed Functional Fragrances, we are encouraging our loyal fans to not only enjoy the scent of the products, but to create a body care regimen that will enhance how they feel so that they have a glow that shines from the inside, out.”
Moonlight Glow features the scent of peach, orange zest, lavender, jasmine, amber, musk and coconut.
The products include:
The fragrance is designed transport consumers to tranquility with marine-inspired ingredients like Green Microalgae, a natural healer that helps to moisturize skin while improving tone and texture; Rainbow Algae which helps to brighten skin and promote luminosity; and Hyaluronic Acid that increases the skin's ability to hold hydration and boost elasticity.
The Ocean Glow collection features the scent of muguet, apricot, pastel sands, apple, coconut, pineapple, musk, amber and tropical seas.
The products include:
While Tropic Glow is currently available online and in-store at Target and Ulta, the Ocean Glow line will be available at Ulta online and in-store starting this month, and Moonlight Glow will be rolling out to Target, online and in-store this summer.
Combining Wellness of the Body & the Mind
The new Moonlight Glow and Ocean Glow lines aim to introduce a “new level of self-care” that weaves together wellness of the body and the mind.The products feature specially formulated scents that work to elevate consumers' moods and promote overall well-being. The new lines are also infused with unique skin-loving ingredients that awaken the skin and get consumers in the mood to relax, rejuvenate and feel good.
“For years, Tree Hut has been known for its variety of bright and vibrant scents across its product suite, but understanding how daily self-care has such a major effect on mood, the brand wanted to incorporate elevated fragrances and ingredients into its newest launches that help not only nourish the body, but the mind as well,” said Senior Product Development Manager, Kristal Harmon. “With these newly developed Functional Fragrances, we are encouraging our loyal fans to not only enjoy the scent of the products, but to create a body care regimen that will enhance how they feel so that they have a glow that shines from the inside, out.”
Moonlight Glow
Designed to promote relaxation and a deep sense of calm, the new Moonlight Glow line features Snow Mushroom for skin-plumping and hydration which reduces skin stressors; Magnesium for relieving stress and reducing stress while balancing skin; Crushed Amethyst which exfoliates and promotes emotional balance; and a Modern Aromatherapy Blend that helps reset users' mood and state of mind.Moonlight Glow features the scent of peach, orange zest, lavender, jasmine, amber, musk and coconut.
The products include:
- Moonlight Glow Wellness Mist: This long-lasting fragrance can be enjoyed on the skin, on linens, and in the shower for a calming self-care experience.
- Moonlight Glow Shea Sugar Scrub: Balance skin and senses with earth-bound ingredients and crystal exfoliants that buff away dry skin to reveal a luminous glow.
- Moonlight Glow Whipped Shea Body Butter: Wrap skin with moisture in a mood-balancing fragrance featuring adaptogens and minerals. This airy whipped formula hydrates to unveil glowy skin with a non-greasy formula.
Ocean Glow
Made to provide a feeling of renewal and rejuvenation, the Ocean Glow line promotes hydration and heals skin for overall wellbeing.The fragrance is designed transport consumers to tranquility with marine-inspired ingredients like Green Microalgae, a natural healer that helps to moisturize skin while improving tone and texture; Rainbow Algae which helps to brighten skin and promote luminosity; and Hyaluronic Acid that increases the skin's ability to hold hydration and boost elasticity.
The Ocean Glow collection features the scent of muguet, apricot, pastel sands, apple, coconut, pineapple, musk, amber and tropical seas.
The products include:
- Ocean Glow Hydrating Foaming Gel Wash: Lather skin with a wash that moisturizes and tones. This gel-to-foam formula is packed with ingredients like Hyaluronic Acid and Algae to leave skin glowing.
- Ocean Glow Hydrating Shea Sugar Scrub: Promoting a feeling of renewal, this marine fragrance centers the spirit while exfoliants smooth dull skin to achieve a plumped and luminous glow.
- Ocean Glow Hydrating Whipped Shea Body Butter: Dive into hydration with marine ingredients that keep skin renewed and soothed while the lightweight and airy formula packs in moisture for a healthy, glowy finish.
While Tropic Glow is currently available online and in-store at Target and Ulta, the Ocean Glow line will be available at Ulta online and in-store starting this month, and Moonlight Glow will be rolling out to Target, online and in-store this summer.