Global beauty company, Amorepacific Corporation, has partnered with Australian luxury skincare company, Rationale Group, in an effort to strengthen its luxury portfolio and secure leadership in the personalized cosmetics category.
Amorepacific acquired a significant minority share of Rationale Group, securing an advisory role and voting rights on the Rationale Board of Directors.
Rationale has recorded double-digit growth in its average annual sales over the past five years in Australia and is renowned for its Essential Six Collections – an array of formulations that deliver environmental protection by day and repair at night.
Every Essential Six regimen is personalized in line with a treatment plan curated from a suite of luxury facial services. Rationale is currently available in 15 Flagship locations, exclusively online at rationale.com, and via a network of approximately 50 Medical Agencies including dermatologists and plastic surgeons.
"There is an intuitive alignment between Rationale and Amorepacific, particularly with regard to their world-class innovation and simultaneous commitment to R&D. Rationale is acknowledged worldwide as the environmental skincare authority and leader in epigenetic research, and we are thrilled to be empowered to expand this vital work with Amorepacific," said Richard Parker, Rationale founder and director of research.
Together with Amorepacific, Rationale aims to realize its global expansion plans across South Korea, the UK, the U.S., Hong Kong and Singapore by 2025. Amorepacific will fully support Rationale in scaling towards global expansion by sharing its international business acumen and strategic knowledge gained from years of experience, and working synergistically on important decisions related to international operations through Board representation and ongoing advice. The two companies will also explore the possibilities of joint research and development in the future.
Amorepacific expects that this partnership with Rationale will help secure a local production base in Australia and strengthen its retail network, which will in turn provide a solid foundation for its operations in Oceania, which commenced in 2018.
Lab Tailored 3D Masks
In other news, on May 13 Amorepacific unveiled its Lab Tailored 3D Mask from IOPE, the company's skincare brand known for scientifically produced products.