Amorepacific has unveiled its Lab Tailored 3D Mask from IOPE, the company's skincare brand known for scientifically produced products.
A 2020 CES Innovation Award honoree, the Lab Tailored 3D Mask is a made-to-measure hydrogel mask created with the company's own innovative 3D mask printing technology to fit each person's individual facial dimensions and skin conditions.
The service is now available exclusively at IOPE Lab, the brand's recently re-opened flagship store located in Seoul's downtown Myeongdong shopping district, which offers consumers high-end beauty solutions that are personalized by carefully measuring skin conditions.
IOPE Lab introduces exclusive programs that tap genetic analysis for skin and bespoke services together with IOPE's research expertise. These include Skin Future Solution Program, which uses genetic analysis for skin and Tailored Solution Program, which offers Lab Tailored 3D Masks and Serums.
Skin Future Solution Program
Skin Future Solution Program analyzes the customer's genes and measures his or her skin conditions precisely. The service analyzes 26 genes, including 13 types of skin genes and 13 types of health-related genes, from different angles and blends the findings of the genetic testing with seven common skin concerns to provide the most efficient skincare solutions.
Tailored Solution Program
Tailored Solution Program was created for consumers seeking customized solutions for their skin type and unique skin problems. Lab Tailored 3D Mask and Lab Tailored Serums are made based on high-precision skin measurement, enabling an ideal fit and solution. Using advanced 3D printing technology, a hydrogel mask that is tailored to each customer's facial features is created in the shop, so that it perfectly adheres to the skin.
6 different active ingredients can be applied to various parts of the face, including forehead, nose, cheeks, and the areas around the eyes and mouth. As for Lab Tailored Serum, it is prepared on the spot by mixing the optimal ingredients for the customers' skin type and problems. 20 versions of the Serum are available with four base formulas and five solutions. The Lab Tailored 3D Masks and Serums can be purchased separately.
Wonseok Aiden Park, head of Amorepacific basic research & innovation division, says, "We are actively fusing a range of advanced technologies with Amorepacific's extensive expertise in beauty R&D to create new technologies that can truly make a difference for our customers, while at the same time introducing new digital methods and skin solutions that help us create groundbreaking customized beauty solutions."
Park adds, "For example, IOPE's Lab Tailored 3D Mask and the genetic analysis for skin that we've demonstrated is the fruit of such efforts and we will continue to push forward to produce innovative research results and take the lead in the burgeoning personalized cosmetics market."