Tru Western & The Castellows Introduce Rodeo Soul Harmony

Tru Western announced the launch of Rodeo Soul Harmony, a new fragrance created in collaboration with rising country music trio The Castellows. 

The Castellows are a country music trio comprised of sisters Lily, Ellie, and Powell Balkcom. Raised on a cattle farm in Georgetown, Georgia, the group has quickly emerged as one of country music’s most promising new acts, earning a devoted following for their harmony-rich sound, Southern storytelling, and modern approach to traditional country music.

Inspired by the sisters’ upbringing in South Georgia, the scent blends Southern nostalgia, natural beauty and modern Western style into a fragrance that feels both personal and timeless.

The Castellows commented, 

“Growing up in Georgia, we were outside all the time – riding horses, working on the farm, listening to music on the porch. We wanted Harmony to feel like a little piece of that. We wanted Harmony to feel easy to wear and really authentic to who we are. If it didn’t feel like something we’d actually wear ourselves every day, we wouldn’t have wanted to do it.”

Rodeo Soul Harmony features notes of sweet tea, Georgia pine, honeysuckle, and an acoustic guitar accord. The result is a warm, feminine fragrance.

Each bottle of Rodeo Soul Harmony includes a personal note and a bandana bracelet with an attached charm inside the carton to commemorate the partnership from The Castellows.

Ali Brewer, VP Brand Lead at Tru Western, said, 

“Collaborating with The Castellows was a natural step for Tru Western. Their harmony and honest storytelling feel both intimate and timeless, mirroring the roots we celebrate. As a whole, the Rodeo Soul collection captures confident femininity with a bold, untamed edge, anchored in the feeling of home and inspired by the rodeo, a defining icon of Americana. Together, we created Rodeo Soul Harmony to reflect not just a scent, but the feeling of belonging.”

The launch arrives as Western-inspired beauty and lifestyle continue to influence mainstream culture, with consumers increasingly seeking products rooted in authenticity and storytelling. 

Rodeo Soul Harmony translates the sights, sounds, and memories of The Castellows’ upbringing into a fragrance experience designed to feel both familiar and transportive.

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